The Research On Strategy Planning LK Company

State owned assets management company refers to the special enterprise legal person who forms capital management system through the authorization of the government,the asset management as the main part,and according to sharing,holding and other ways of capital input.In recent years,all levels of government have set up state-owned assets operation company,At the same time,these companies have played a role in capital operation.LK company is responsible for undertaking the city government's major urban construction projects part of the balance of funds to establish the task,City Investment Group,Huangpi district city investment,Panlong city investment accounted for 49%,42%,9%,respectively.As a Project Manage Company,the initial position of the company is the sole source of income for the construction management fee,and the management mode is single;At the same time,it is also faced with the deep-seated problems of enterprise sustainable development after the completion of balanced goals.Through the comprehensive analysis of LK company's market trends,the development of internal and external environment and controllable resources,the strategic planning method can be used to find the correct direction and reasonable path of enterprise self management and long-term development.Specific include: First,the company's mission,vision and core values are defined;Second,make clear the choice of development strategy of LK company,and decompose it according to the short,medium and long term,and on this basis,determine the company's development strategic objectives and five year plan;Third,in order to ensure the realization of the strategic planning objectives,from the organizational structure,financial and risk management,human resources management,enterprise culture construction of these five aspects to determine safeguards.