Research On The Marketing Strategy Of CITIC-Prudential's Insurance Fund Trust Products

Reform and opening up for decades,China's economy is growing fas,it's a very rapid development,more and more people are getting rich.when people put their money in the bank,more people are using banking to preserve wealth and add value.And the bank's financial way is full of tricks,and the risk is difficult to predict.As the latest financial way,the insurance premium trust is safer,more sustainable,highly leveraged and has the functions of avoiding debt avoidance and wealth inheritance,however,since this business is only developed in China in recent years,the public's attention and recognition is a gradual process.From the perspective of Banks,insurance companies,trust companies and other financial sectors,how to customize the plan of wealth management from the needs of customers,through excellent design.And the effective combination of marketing strategies,establish a good brand image,to make it accept the financial means and products such as the insurance trust,and then achieve satisfactory sales results.This article is mainly used by American marketing expert McCarthy/`s(E).J.4P marketing strategy portfolio theory,starting from theory,practice and case,focusing on the practical aspects of banking channels,using analytic hierarchy process,study the marketing strategy of "insurance trust products",put forward specific product strategy,price strategy,channel strategy and promotion strategy,determine the objectives and programmes of marketing activities,realize the customer,the bank,the insurance company,the trust company's four-party win-win.