Research On Enterprise Group A Based On Balanced Scorecard Strategic Performance Management

Strategic Performance Management is a vital step in the process of strategy application and strategy goal fulfillment. As a major tool for application of strategic performance management the balance scorecard is highly respected and deemed as the most effective management tool and method.This essay started from a general introduction of theory and method of strategic performance management in literature review method, with an emphasis on the introduction of theory and the method of making the balance scorecard. The next part is conducted in a case study method taking A company as an example. It starts from the current performance management analysis of A company. The analysis covers from business units, subsidiary to individual staffs in this system, reflecting the current situation and discrepancy areas with space to improvement as well; in order to solve the problems, the company A choose balance Scorecard as the performance management tool to make the cards from Group level, Sub-company level, business units level and individual staff level to illuminate the management discrepancies. Finally, Company A realized the advantage of choose balance scorecard as the management tool for strategic performance management by contrast the goal fulfillment results of before and thereafter. To materialize the progress, company A set up internal policy to stabilize using balance scorecard on a strategic level of the company.This essay not only serves to help the readers to understand thoroughly of theory and method of strategic performance management, yet it helps company A to adopt a correct tool to fulfill strategic goal in an eminent way. It also serves to provide reference to the peer companies of the industry to build up strategic management system as well.