Study On Problems And Countermeasures For The Development Of Agricultural Tourism In Zengcheng District Of Guangzhou

Agricultural tourism originated in 1960 s,It is a new type of tourism products,including leisure,knowledge and edutainment It is the deep development of agriculture and it is a new industry combining leisure tourism and agriculture development perfectly.Agricultural tourism develop rapidly in the 1990 s at home and abroad and the results are amazing and surprising.In recent years,as C hina’s economic level continues to improve,the national tourism has a new,higher requirements and standards.The majority of citizens want to go out to play in holidays to broaden their horizons and entertain themselves.The agricultural tourism in Zengcheng district is developing rapidly under the environment of the new upsurge of ecological tourism in the whole country.Based on abounding literature review and the questionnaire survey and data collection,using the SWOT analysis and IPA analysis method,this paper analyzes Zengcheng district agricultural tourism status and points out improvements.O n the basis of this,the paper puts forward the specific measures for the development of agricultural tourism in Zengcheng District,including :(1)the government provides basic protection(2)create fist agricultural products,increase tourism revenue.(3)increase publicity efforts to expand tourism channels.(4)broaden agricultural tourism projects and enhance the comprehensive strength of agricultural tourism(5)develop agricultural tourism properly and maintain the sustainable development of rural economy.