Research On The Development Level Of Agricultural Product Network Marketing In Yunnan Province

The realization of the marketing function of agricultural products is related to the survival of the agricultural products enterprises and the realization of the value goal.It is related to the vital interests of thousands of agricultural practitioners and the stability of the society.At present,the agricultural products in Yunnan province are undergoing a significant historical transformation period,from the traditional agriculture to the modern highland characteristic agriculture mode.As a new sales mode of modern agriculture,the network marketing of agricultural products has made great progress.However,compared with the whole country and its surrounding provinces,its development level is still lagging behind,at the initial stage,and no effective system has yet been formed.There are many problems in the network marketing of agricultural products in every state and city in Yunnan province.Because of the great differences in climate and location conditions among the States and cities,the development differences are very different and the regional development is unbalanced.It is very critical to correctly judge the development level of agricultural products network marketing in Yunnan Province,to clarify the current situation of agricultural products sales,and to formulate and plan the development strategy of agricultural products suitable for the development of local areas,depending on the difference of local factor endowment.Therefore,based on the theory of agricultural product network marketing,this paper takes the development level of agricultural product network marketing in Yunnan Province as the research object,and uses entropy method to comprehensively evaluate the development level of agricultural products network marketing in Yunnan province from four aspects,such as policy level,enterprise level,consumer level and infrastructure level,in order to find out the influence of Yunnan province.The main factors of city network marketing development level,and to provide suggestions and strategies for improving its development level.Through the analysis,it is found that:(one)from the standard level,the main factors affecting the development level of agricultural product network marketing in Yunnan province are the enterprise level and the consumer level,the policy level and the consumer level are relatively weak;(two)from the index level,the number of government agricultural credit and interest portal sites has greater impact on the policy level,and the improvement of the income of agricultural products online and on the Internet.The performance of agricultural product network marketing enterprise is closely related,increasing the number of Web Marketing Websites of agricultural products is very important to improve the attention of the enterprises in the consumer.(three)in the process of evaluating the development level of agricultural products network marketing in Yunnan province by entropy weight law,the interference of human factors can be avoided,and the information reflected by actual data can be really entered.The evaluation is done so that the evaluation result is highly credible and objective.