Research On Management Of The Web Celebrities Industry In The Mobile Internet Era

The mobile internet era create a free and open development space.Under the background of the mobile internet era,the web celebrity has upgraded from a simple cultural phenomenon to an industry.The mobile internet era create a free and open atmosphere that make some social platforms sprung up,it's good to the web celebrity industry's final formation.From the initial stage of the development that web celerity get the social attention just depends on their words to form a complete web celebrity industry chain currently,it's a process of increasing intimacy with capital.Actually,the web celebrity is a neutral word,it's a special group that comes with the development of internet just like other normal organizations.Although there are some poor quality web celebrity has a bad effect on society,most of them rely on their talents to get the constant attention and spread positive energy to society.Therefore,we should have an objective and rational understanding of the web celebrity industry.The web celebrity industry has a bright future that could create huge economic benefits to society,but the development is not mature in China.We can see that the web celebrity bringing us some fun in or lives and creating economic benefits to society,but along with a series of problems on the other hand.At present,the management of web celebrity industry is not perfect in China,but the government is actively exploring relevant polices and regulations to promote it on the way to healthy and sustainable development.This paper analysis the current development situation of the web celebrity industry and fully grasp the strengths,weakness,opportunities and threat conditions.Besides,it also combined with the specific case to explain it.Through systematic analysis and thinking,it put forward five management strategies constructively,including the content management,the fans' relationship management,the social cultural and moral management,technology management and necessary means of government administration.This paper includes five chapters.The first chapter is to clarify the research background and current situation.The second chapter is an overview of the web celebrity industry,including the related concept,the evolution and characteristic of its development.The third chapter is to introduce the web celebrity industry management status at home and abroad,especially make a summarize of the formulated measures and regulations.The forth chapter use the management tools SWOT to analysis the whole current development status of web celebrity industry,including Strengths,Weaknesses,Opportunities and Threats,to make a comprehensive grasp of internal and external conditions of its development.The fifth chapter is to give some management advises to solve the problems that occurred in the web celebrity industry development process.The forth and fifth chapter is the key chapter in this paper,through the analysis of theoretical and combine with the case of web celebrity industry,to make the research more objective and specific.This paper focuses on the healthy a development of the web celebrity industry,expecting eliminate the negative influence and play a positive role to the society through effective management,to make the web celebrity industry not only as an important contributor to the social economy,but also to be an excellent producer of socialist core value culture.