Research On The Operation Models Of Long-term Rental Apartments In China

Housing is the basic conditions for people to produce life,but also the necessary prerequisite for social stability.With the new housing system and the "incubation and development of housing rental market" concept proposed to accelerate the development of China's housing rental market was put on the agenda,long-term rental apartments as an important part of the housing rental market also ushered in Interests blue-ocean.However,the market is still facing great challenges in the process of development.How to get rid of the current stage of extensive expansion?How to solve the problem of profitability and capital flow?What kind of operationmodelsis the most efficient and reasonable?In the new era background,the systematic analysis oflong-term rental apartments'operationmodels will play an important guiding role in the development of the market,government decision-making and company growth.On the basis of in-depth reading of the literature,this paper defines the concept of long-term rental apartments and contrasts itwith the traditional leasing industry.It holds that the long-term rentalapartments have a large proportion in terms of availability,standardization,resource integration and brand premium,and it's a supplement to the traditional rental housing industry.Secondly,this paper finds out the key driving factors of the development of long-term rental apartments in Chinafrom the perspective of endogenous and exogenous,and puts forward that endogenous factors are mainly caused by the imbalance between supply and demand,and the imbalance of market resource.While allocation factors are mainly favorable for policy,land market reform and industry prospects.At the same time,this paper draws on the operating experience of EQR in America and LEOPALACE21in Japan,and makes a holistic grasp of China's long-term apartment market from the aspects of general development,operation subject and operation models.Through the case study,this paperanalyzes four cases which aremature and representative to analyze the advantages of each stagesthrough the life cycle of long-term rental apartments,from the respects of development course,product positioning,profit/exit mechanism and core competitiveness.And finally summarized as the brand output modelrepresented by Vanke Park,the business synergy modelrepresented by Ziroom,the platform service modelrepresented by MoFang Apartment,and the asset custody modelrepresented by CYP A.In the last part of this paper,some strategies and advices are raise based the existing problems of the long-term rental apartment market.