| Today,when the traditional real estate industry enters the silver age,industrial real estate,as an emerging economic model,carries the mission of China's industrial upgrading.However,new industrial city need large capital demand,long construction period and complex organizational relationship,which leads developers to face more risks and even face a situation in which huge amounts of funds are difficult to recover.Therefore,risk management has gradually become a key content in the construction of new industrial cities.The new industrial city integrates the industry into real estate,which is destined to generate more risk points in addition to the risks of traditional real estate.Although in practice,developers have realized the importance of risk management,the systematic research of the academic community is still in its infancy,and there is little research on the risk of such projects.This article identifies the risk points in the investment decision-making stage,the land acquisition stage,the development and construction stage,and the marketing operation stage.Through the evaluation method based on AHP-based fuzzy comprehensive evaluation,the risk degree of each risk point is detected.The process is systematically studied and discussed from the aspects of risk identification,risk assessment and risk response,and the specific framework of risk management is constructed to provide reference for project risk management.It is hoped that the evaluation indicators and evaluation methods constructed in this paper will have certain reference value for the investment risk assessment of real estate projects of similar industries.At the same time,it will also raise the awareness of the industry on the risk management of new industrial city development projects,improve the level of enterprise management decision-making,and avoid.The sustainable development of the new city will be realized as much as possible. |
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