Study On The Characteristics Of Behavior Of Tourists To Sanqing Mount Based On Travel Blog

With the rapid development of tourism,self-service tour and independent travel have gradually become the mainstream in Tourism.The prevalence of self-service tour brings more independent choices and diverse behaviors for tourists.Scenic spots need to catch information from such diverse preferences and behaviors of tourists,and find a route that adapts to the trend of the times.This dissertation takes 400 travel blogs which telling their own stories about trip to Sanqing Mount from Website Mafengwo as the research object.Get the tourists behavior information and analyze the characteristics of independent tourists' behavior,through literature analysis method and content analysis method.Based on research results I will give some countermeasures and suggestions for Sanqing Mount in tourism developing.(1)The great parts of tourists traveling to Sanqing Mount Scenic Spot are from Zhejiang,Shanghai,Jiangsu,Guangdong and Fujian.There are fewer tourists come from other provinces.Most of the tourists come from provincial capital cities or cities with more developed economies.Passenger traffic is mainly concentrated in April,May and October,with a stay of 2 days.(2)The motivation for tourists to travel to Sanqing Mount can be summarized as follows: scenic scenery(including geological landscape,sunrise and sunset,Yunxia landform etc.),Taoist culture attraction,experience of mountaineering and camping,holiday promotion.Most tourists will search the information and look through the travel website on the Internet.They also scan other tourists' travel blogs,make travel plan or book accommodations before travel.Tourists will get information from other tourists' travel blogs and evaluations for making their own travel arrangements.(3)Railway transportation is a popular choice for tourists to get to the destination city.The main means of transportation from the destination city to the scenic spot are buses and chartered buses.Self-driving tour has gradually become more popular.Tourists have a wide variety of accommodation options,and the largest proportion of tourists choose to live on the mountain.Tourists have fewer choices for dining,shopping and entertainment,especially for both shopping and entertainment.(4)The Nanqing Garden Scenic Area,the Sunshine Coast Scenic Area and the West Coast Scenic Area are the core scenic spots of Sanqing Mount,which almost all tourists coming to Sanqing Mount will visit these three area.The amount of tourists thatvisit Sanqing Fudi Scenic Area,Wanshou Garden Scenic Area and Yujing Peak Scenic Area is relatively small.While there still some tourists would like visit these scenic area.Sandongkou Scenic Area,Xihuatai Scenic Area,Yuling Scenic Area and Shiguling Scenic Spot are almost deserted,and few tourists will visit these scenic area.(5)According to the research conclusions,this dissertation puts forward four suggestions for Sanqing Mount.Expanding tourists market,expanding channel construction,taking promotion strategies and giving tourists more experience and fun will help the development of Sanqing Mount Scenic Spot.