Research On Tourist Behavior Of The FBLIFE In Alxa,Inner Mongolia

Tourists are the basis of all kinds of tourism phenomena and the core of the entire tourism development system.The rapid development of the Internet is reshaping the behavior patterns of tourists.In the new media,the behavior patterns of tourists have become one of the current research hotspots.Research on online travel notes has also become a common research method.This study attempts to focus on culture and tourism,in the process of integration and development,based on online travel notes research to study the behavior characteristics of “FBLIFE in Alxa” in Inner Mongolia,aims to provide useful scientific reference and evidence for the development of tourism industry in research cases,and put forward some countermeasures and suggestions from the perspective of tourism development in ethnic areas,to improves the society practical value for theoretical research.This article aims to explain the related concepts of tourist behavior and online travel notes by referring to domestic and foreign scholars' research documents on tourist behavior and online travel notes.The study use content analysis method and statistical analysis method.With the help of computer software ROSTCM6,the study can capture high-frequency words which selected from 341 online travel notes,to form quantitative data,transforming a series of subjective evaluations of tourists into quantifiable objective indicators.Then combined with related theories,the study analyze the relevant behavioral characteristics of tourism motivation,tourism decision making,tourists' spatial behavior,tourism consumption behavior preference,perceived evaluation behavior after tourism at several micro levels,to provide basis for further study of tourists' behavior in Ethnic Areas.The study found that: The tourism motivation of tourists is “social interaction,self-actualization,destination experience,escape and relaxation”,and its main tourism motivation is “destination experience”.The surrounding market,which is mainly road traffic,is the main source of its customer source market,and the traffic conditions restrict the development of remote markets.The travel time is concentrated in September and October.The characteristics of tourists' spatial behavior are single destination mode,circular tourism mode and linear mode along the way.It is also obvious that the preference for tourism consumption is personalized characteristics of quality and experience.The sense of experience in the emotional dimension is higher than the post-travel perception of the sensory dimension.The emotional evaluation is mainly based on positive emotions,and there are also some negative emotions.Based on the research results,this article finally puts forward suggestions from the consolidation of the real tourism market and the development of the potential tourism market.The suggestions are tourism product development,public service system improvement,making characteristic carriers with cultural connotations of ethnic minorities,improving the efficiency of the supply of tourism services,shaping the reputation of real tourists and marketing of potential tourists.