Research On The Operation Practice Of Agricultural Products E-Commerce In Lin'an District

E-commerce of agricultural products is based on modern information technology and establishes a bridge and link between supply and demand of agricultural products.It is a brand new business model with the advantages of being fast,convenient,and free from time and space constraints.It has become an important way and choice for agricultural product marketing and has formed a rapid development trend.E-commerce of agricultural products will increasingly play an increasingly important role with the development of information technology and the improvement of agricultural product marketing system.The agricultural products e-commerce in Lin'an District is at the forefront of the country.It plays a unique advantage in agricultural production and agricultural product management,and has become one of the necessary conditions for the operation of new-type business entities.It has made outstanding contributions to the production and marketing of characteristic agricultural products in Lin'an District.It has achieved remarkable results and has become an important supporting force for the government to promote the development of modern agriculture.However,in the practice of agricultural products e-commerce,there are still a series of difficulties,including talents,standardization,market supervision and other issues.Effectively solving these problems is conducive to giving full play to the advantages of e-commerce,promoting the marketing of agricultural products in Lin'an District,and promoting the rapid development of modern agriculture in Lin'an District.Through a large number of data surveys,case studies,comprehensive analysis and other methods,this paper systematically analyzes the practice of agricultural products e-commerce in Lin'an District.Based on the analysis of the research background,main mode and practical exploration of agricultural products in Lin'an District,this paper analyzes the operation status of agricultural products in Lin'an District,including the following aspects,such as e-commerce sales,e-commerce platform,service site construction,and e-commerce entities.From the aspects of income growth and employment,tourism development,providing convenient channels and wealth,and promoting the brand building of agricultural products,the paper analyzes the effectiveness of agricultural products e-commerce operation in Lin'an District.Through the summary of running status and results,the paper analyzes the constraints of agricultural products e-commerce in Linan District on market supervision,e-commerce talents,operating expenses,etc.,and proposes to build Linan District Agricultural Products E-Commerce Association to promote the sustainable development of agricultural products e-commerce.Innovate the e-commerce operation mode of agricultural products,and gradually let small and micro-network operators withdraw,so that network operators appear more in the form of organization,thus ensuring its normative.Strengthen the training of Linan agricultural products e-commerce talents,and let more people participate in the agricultural products e-commerce industry.Accelerate the construction of agricultural product logistics system,promote the convenience and safety of logistics,and improve the cold chain logistics system.