Research On The Restrictive Factors For The Development Of Fresh Agricultural Products Cross-border E-commerce Enterprises

As a new "blue ocean" in the field of electricity,the fresh agricultural products market in terms of the number of users and the market scale exist larger growth space at present,which makes the cross-border electricity have a new growth point: fresh category.However,the new cross-border e-commerce industry raise a wave of failures during the period of start up and rapid development,due to its high nature and low profitability.Therefore,how to actively use cross-border electricity model driven fresh agricultural product export growth in China,find out the key factors restricting its development,and take relevant corrective measures,are urgently problem to be solved.This article provides a comprehensive and systematic analysis of the constraints and provides an effective reference for other companies to diagnose and resolve these issues.As a research sample,the export cooperation partner of the fresh cross-border e-commerce platform can plan the follow-up development path.This maximizes the use of e-commerce as a weapon to expand foreign markets and nurture the company's core competitiveness to help companies grow rapidly.The main research contents and innovation points of this paper as follows.Literature review and review were conducted.This article reviews the impact factors of cross-border e-commerce development at home and abroad,the impact factors of the development of fresh produce e-commerce business,and the cross-border e-commerce research of fresh produce,respectively.Draw two conclusions: First,The existing literature mainly focuses on conducting research with a certain influencing factor or an angle as an entry point.which is one-sided and the results are not convincing.Second,the existing literature is mostly for fresh agricultural products to the influence factors of the cross-border electricity theoretical induction analysis,there is little real cross-border electricity combination of agricultural products export process to analyze the practice of enterprise performance,the conclusion of the macro,lack of practical operability.Conclusion: in this paper,the research train of thought: select import cross-border electric business platform,the export of easy fruit fresh partner companies as the research sample,using the method of lterature,interview method and expert grading method systematically fresh agricultural products cross-border summarizes the conditionality factors for the development of electricity from the indexes of fresh agricultural products cross-border business degree of restricting the development of the electricity,respectively,for each big conditionality factors were analyzed and discussed,supported by actual survey data,empirical research,fresh agricultural products to provide comprehensive and systematic.Construction of the restrictive factor index system for cross border e-commerce development of fresh agricultural products According to the research of the predecessors' research results combine the basic process and current situation of the development of fresh agricultural products cross-border electricity and enterprise interview results,preliminary got a more comprehensive and scientific cross-border electricity development conditionality factors system of fresh agricultural products,which includes five dimensions,fresh agricultural products trade standard factors,logistics and supply chain factors consumer trust.customous and tax factors and human factors and 22 specific indicators.Combining effectiveness,operability and dynamic principle,through expert consultation method,the expert reliability after the inspection,to eliminate the three useless index,reconstructed the fresh agricultural products cross-border conditionality factors index system in the development of electricity.Empirical analysis was carried out Based on the construction of fresh agricultural products cross-border electricity conditionality factors of the development of the system,in this article the research of the independent variable and dependent variable definitions and data processing,the argument is made of fresh agricultural products by cross border electricity to measure and said,the conditionality factors for the development of the dependent variable is a cross-border electricity performance to measure and said,is divided into four dimensions business platform,business performance,competitive dimensions and vision.Choice easy fruit fresh after the export of cross-border electric business platform partner companies as the research sample,design arrangement and analysis questionnaire,using correlation analysis and regression analysis methods,respectively,each big conditionality factors within the dimension of the secondary indexes with fresh agricultural products cross-border electricity business enterprise performance to do regression analysis,to get each indicators for each dimension and cross-border electricity,the relationship between corporate performance and form the final research conclusion.Based on the empirical results,the policy recommendations were obtained.Is induced and summarized the results of empirical within the conditionality factors index system of cross-border electricity development index of 192 class,the international general quality regulations conformity,choice of logistic industry standards compliance and risk three cross-border electricity enterprise performance indicators and no statistical causality,and the other 16 indicators can affect the rest of fresh agricultural products cross-border electricity but enterprise's development,and different degree of restriction.Based on analysis of this empirical conclusion,this paper puts forward some specific Suggestions from the government and level.From the government level,should strengthen the construction of agricultural product quality standardization system,the improvement of level electricity,with the help of a platform and solve the problem of fresh innovation cross-border electricity fresh agricultural products trade and the rights and interests protection mechanism of tax collection and administration.and attention to the talents cultivation of fresh agricultural products cross-border electricity.From the enterprise level should strengthen the consciousness of fresh agricultural products cross border electricity application,pay attention to the fresh agricultural products innovation and brand development,and constantly improve the user experience and constantly renew the idea,to keep pace with era.