Research On Marketing Strategy Of Beijing J Company

At present,with the development of information technology,the demand for information products by major enterprises is gradually increasing.At the same time,developers are paying more and more attention to the research and development of IT technology products.The use of information products not only can improve the efficiency of production and operation of enterprises,but also improve the competitiveness of enterprises,and make the work of government agencies more efficient,open and transparent,and greatly improve the satisfaction of the people with government services.IT technology products refer to machines and equipment used for data processing and storage,and are currently highly valued in the information construction of enterprises and institutions.In the economic development of China in the past decade,the demand for IT technology products has been growing steadily.According to the 2017 statistics,the standard x86 server market seems to be on the decline with the maturity of the cloud market,or to the branch of the server market,the market is further subdivided,and the server is moving from standardization to scenario.In this context,traditional server vendors also need to reposition the market and make mode choices that are more suitable for their development.Based on this background,this paper is based on the server sales industry that the author has been engaged in for a long time.Taking J company as the entry point,analyzing the market environment it faces,using SWOT,STP,4ps and other tools and theories to analyze J company's marketing strategy.Problems exist and make targeted recommendations in terms of pricing,channels,promotions,relationships,etc.In the structure of this paper,firstly analyze the research background and related research status,and then state the relevant theories applied in this paper,analyze the marketing environment and current situation of J company again,and use the above tools and theories to analyze the marketing problems of J company,and finally propose relevant Suggestions,safeguards and implementation effects,and strive to provide Beijing J company with effective marketing strategies to stabilize and expand the company's market share,and also provide valuable reference for server industry marketing.