Research On The Development Strategy Of Poly Real Estate Group Heilongjiang Co.,Ltd.

Since the reform and opening up,China's real estate enterprises have enjoyed unprecedented rapid development.Along with the high profits of the real estate market,more and more enterprises have entered the real estate investment field.General Secretary Xi Jinping pointed out in the 19 th NPC report: "The major social contradictions in our country have been translated into the contradiction between the growing need for a better life and unbalanced development." This major contradiction has changed from a deep level Pointing out that the economy has shifted from the speed of heavy development to the quality of heavy development.From focusing on efficiency adjustment to emphasizing fairness in the past,housing security for vulneraBLe groups(middle and low-income groups)has become the focus of future development.The contents of "Adhering to the House for Living and Not for Frying" emphasized in the report of the 19 th National Congress pointed out the directions,paths and goals for the housing system reform.According to the authoritative interpretation,only by estaBLishing a housing system with multi-agent supply,multi-channel guarantee and rent-purchase simultaneously can the basic attributes of the "living" of the house be maintained and the grand goal of living for all the people can be realized.However,due to the more mature business management concepts and methods of real estate enterprises,the core competitiveness in the market competition is not obvious.In this paper,Poly Real Estate Group,Heilongjiang Company as the research object,according to the current development of Poly Real Estate Company in Heilongjiang,the use of PEST analysis model,five competitive model of Poly Real Estate Heilongjiang company own strengths and weaknesses and the opportunities and threats faced by science Analyzes and puts forward the strategic options that suit the development of Poly Real Estate Group Heilongjiang Company and the ways to ensure its implementation.The research done in this paper is of guiding significance to Poly Real Estate Group's operation and management in Heilongjiang Company.It has certain reference and reference value for real estate enterprises with similar proBLems.