Analysis On The Corporate Culture Construction Of AT Property Management Service Company

With the development of the market economy,corporate culture plays a pivotal role in the sustainable development of enterprises,which is related to the cohesion and survival of the core competitiveness of enterprises.The position of corporate culture in the path of corporate success has been highly recognized by academic circles and enterprises,and the practice of corporate culture construction in the process of enterprise development has also received unprecedented attention from entrepreneurs.After China's reform and opening up,with the deepening of the marketization of the real estate industry,the property management industry has developed.In the property industry,it has become a mainstream competition to gain brand recognition through the influence of property brand culture and win consumers.By creating a distinctive and inclusive corporate culture,the property company profoundly influences and shapes the corporate image in terms of material,behavior,system and spirit,thus establishing an excellent property brand and obtaining more properties.Service brand premium,to achieve the sound development of the company.Nanjing AT Property Company was jointly funded by a state-owned asset management(holding)limited liability company in Nanjing and Nanjing AT Construction and Development Co.,Ltd.as a new-era state-owned property company,and explored the construction of corporate culture in the early days of its establishment.Certain results.This paper hopes to summarize the problems existing in the construction of corporate culture through the analysis and improvement of the corporate culture construction system of AT Property Company,and propose related solutions for the reference of Nanjing AT Property Company and other property companies in China.Stones form other hills may serve to polish the jade of this one.First of all,this paper combs the research results of the existing property enterprise culture construction,and summarizes the theory of corporate culture and the theory of property management.Based on the theoretical cornerstone of the predecessors,this paper analyzes the problems of non-system,non-implementation,insufficient propaganda and innovation,and inconsistency with the owners in the process of building the existing corporate culture.Strengthening the necessity and importance of AT culture corporate culture construction,and clarifying the guiding principles and objectives for strengthening the construction of AT property enterprise culture system.Based on the core concept of people-oriented,it analyzes and refines the material culture,behavior culture and system of AT property in detail.Cultural system,spiritual culture,progressive cultural system.Secondly,in order to better implement the strengthened corporate culture and give play to the core competitiveness of corporate culture,this paper puts forward the practical countermeasures and measures for the corporate culture of AT property,including propaganda measures,community cultural construction measures and human resources.System and so on.At the same time,the protection of the external environment of the enterprise and the synergy of stakeholders are the premise of the healthy development of the corporate culture of AT Property Company.Therefore,at the end of this paper,we propose a continuous expansion of business with the purpose of solid corporate culture and economic foundation,supplemented by a series of safeguards such as the joint protection of the special organization of the organization and the government,and strengthening the cultural penetration of the enterprise.I hope to be other properties.Corporate culture construction provides some effective reference suggestions.