| In the past 40 years of reform and opening up,great changes have taken place in China’s economy.How to conform to the people’s yearning for a better life is an important issue facing property service enterprises today.Chengdu Chengfei Property Service Co.,Ltd.,which serves China Aviation Industry Chengdu Aircraft Industry Group Co.,Ltd.,is not only to meet the good needs of owners and property users,but also to be responsible and obligated to serve China’s airlines.In the management of enterprises,the construction of corporate culture is also a very important part.Faced with the new situation and new tasks of the new era,Chengdu Chengfei Property Service Co.,Ltd.must re-examine the content of corporate culture construction,further strengthen the strength of corporate culture construction mode,and constantly Polish enterprises that are more in line with the actual development of the company and more adapt to the needs of the times through cultural governance and cultural revitalization.Industry culture provides a strong spiritual impetus for the sustainable development of enterprises.Through the methods of historical analysis,literature research,questionnaire survey,interview and case analysis,this paper makes an in-depth study and analysis of the problems existing in the process of corporate culture construction of Chengdu Chengfei Property Service Co.,Ltd.from four aspects: spiritual culture,institutional culture,behavioral culture and material culture.It also puts forward four specific measures and suggestions to improve the cultural construction in four aspects,such as setting up an implementing institution,creating an atmosphere for improvement,doing a good job in communication and training,and strengthening in time,as well as five guarantees,such as ideological guidance,system guarantee,financial support,talent support and evaluation mechanism.Measures.Then it comes to the conclusion that the corporate culture of Chengdu Chengfei Property Service Co.,Ltd.has formed a relatively perfect system and method in the long-term work practice.In view of the current changes in the internal and external environment of the company,it is necessary to improve the corporate culture construction,and it is necessary to take the whole company’s efforts to overcome the resistance and realize the construction of corporate culture.The improved conclusion.This paper is divided into five parts: the first part is the foreword of the paper,which mainly outlines the research background and significance,research methods,research ideas and the structure of the paper;the second part is the overview of the relevant knowledge of corporate culture,including the concept,structure,characteristics,role of corporate culture and the steps of corporate culture diagnosis.The third part mainly analyses the current situation of Chengfei Real Estate corporate culture,including introducing the basic situation of Chengfei Real Estate and the current situation of the company’s corporate culture construction,giving a brief overview of the situation and tasks faced by the company,and through questionnaires,data analysis and on-site investigation,etc.The fourth part mainly elaborates the improvement plan of Chengfei Real Estate Enterprise Culture Construction,which mainly includes the improvement principle,goal,specific content,implementation and safeguard measures of the corporate culture;the fifth part is this article.Summary of the article.On the basis of combing and drawing lessons from the relevant knowledge of corporate culture,starting from the reality of Chengfei Real Estate corporate culture construction,this paper analyses the current corporate culture construction,and puts forward some ideas for the next step of corporate culture construction,in order to promote Chengfei Real Estate corporate culture to be further promoted. |
