A Studey On The Value Co-creation In Transportation System Under The Background Of Sharing Economy

With the rapid development of the mobile Internet,market friction has dropped drastically,and resource flows have been accelerating,the separation of ownership and use of resources has become more apparent and the sharing economy has been buoyed as a new resource allocation method.Under the background of the sharing economy,the mode of transportation has changed from traditional individual transportation to sharing transportation.Didi,Mobike cycling,etc.are all representative of the transportation platform in the sharing economy.Sharing transportation has become an important way for the government and the broad masses to travel,because in the way of sharing cars and sharing bicycles,people can obtain economic benefits that are beneficial to them,and at the same time satisfy the public's catching-up psychology of new things.Many traditional enterprises have already noticed the importance of using a shared platform and promoting socialized collaborative consumption,and carried out a large number of socialization and co-creation practices to achieve the purpose of enhancing value creation space,increasing consumer welfare,and optimizing consumer relations.However,there is still a lack of systematic theoretical guidance for current practice activities,and companies rarely know how to manage socialized co-creation activities.Under this background,the value-creation concept led by the enterprise with the help of the standardization process will be greatly challenged.Enterprises need to deeply understand the value-creation activities under the new background of the shared economy and formulate corresponding management strategies.Judging from the academic field,this study has enriched the relevant research on the mode of transportation in the context of sharing economy.Taking shared transportation as the research object,theoretically combined with the theory of planned behavior and technology acceptance model,combined with questionnaire survey,conducted relevant experimental research.This has significant implications for the application of traditional sharing economy,and at the same time it has theoretical support for emerging transportation modes in the sharing economy.From a practical point of view,this study's research on sharing economic transport trips will help domestic and foreign scholars to further understand and enrich the shared economic theory.It will also help merchants and researchers to further optimize the sharing of transportation platforms,and at the same time promote the government to explore other possibilities.Under the social background of social marketing,this study also provides a concrete strategic direction for sharing the practical application of the travel platform,and better promotes the humanization and diversified development of the shared economy.