Research On The Cooperative Development Of Online Retail Industry And Express Service Industry In China

With the refinement of social division of labor,collaboration among industries is increasing gradually,and its importance in economic development is becoming stronger and stronger.As the upstream and downstream of the industry chain,there must be a synergistic relationship between the online retail industry and the express service industry,which promotes and develops mutually.Cooperative development is not only an inevitable requirement to enhance the competitiveness of online retail industry,but also an important way to promote the development of express service industry.Due to the different economic characteristics of the two industries and other factors,the problem of non-synergy between the two industries is frequently exposed,which seriously restricts the better and faster development of the two industries.In order to solve the bottleneck problem of the collaborative development between online retail and express service,it is not only necessary for us to qualitatively analyze the synergistic relationship and the mechanism of synergistic evolution between the two industries and study the synergetic process and essence among subsystems in this two industries,but also to quantifying the degree of synergy between the two industries and summarizing the path of synergetic development of the two industries,and find out the main factors affecting the synergy of the two industries at different stages.Therefore,the research on the collaboration between online retail and express service has become an important and urgent issue to promote the efficient and stable development of the two industries.Guided by synergetics theory,this paper regards the industry formed by online retail and express service as a composite system,and analyzes the intrinsic mechanism of the co-evolution of industry from a systematic point of view.The synergetic process of the complex system of online retail and express service industry is that each subsystem develops in harmony with each other and achieves an orderly process under the control of order parameter-the economic value creation ability of online retail business and express service ability.According to the principle of synergetic order parameter,a synergetic evaluation model of online retail and express service industry is built based on the system order degree and system coordination degree,and an evaluation index system of synergy degree of two industries is constructed according to their respective economic characteristics.Applying the above model and index system,and using the relevant data from 2007 to 2017,this paper evaluates the synergy degree of the online retail industry and express service industry in China,analyses the path of synergy development between the two industries,and finds out the main factors which affecting the synergy development at different stages.Empirical research shows that the synergy degree between online retail industry and express service industry in China is not high,and there are volatility and stage characteristics.The curve characteristics basically conform to the actual development of the two industries.Finally,according to the results of empirical research,this paper puts forward some suggestions to promote the coordinated development of online retail industry and express service industry.