Research On Supply Chain Management Optimization Of Cross-border E-commerce Import Enterprises

With the globalization of international trade and the deepening of economic integration,the increasingly changing internet information technology has changed the traditional international trade transaction form around the world in the way of cross-border e-commerce.Especially the import cross-border pattern has experienced explosive growth in recent years.On the one hand,it's because that the government has been introducing policies to encourage the development of import cross-border e-commerce these years,and SMEs have poured into the cross-border e-commerce industry.On the other hand,the steady growth of domestic economy lead to an increase in residents' disposable income,so people's consumption habits have changed and the public begin to look outside of the country to pursue products with better quality and higher brand effect.In this process,cross-border e-commerce import enterprises must rely on the supply chain as their advantage to achieve sustainable development and stand out from the competition.However,traditional supply chain management can't be applied to the cross-border e-commerce well,and it needs to be optimized and upgraded.According to that,this paper discusses the supply chain optimization of cross-border e-commerce import enterprises in China on the basis of the existing research to help them find the way to achieve the goal.Firstly,this paper summarizes the research status of cross-border e-commerce supply chain on the basis of domestic and foreign scholars in recent years,elaborates the concepts,models and related basic international trade theories on the import cross-border e-commerce and supply chain management by reading a large amount of literatures.Then the paper starts with the status quo of import cross-border e-commerce and supply chain management to introduce their development status,current characteristics.At the same time,this paper takes the domestic mainstream cross-border e-commerce import enterprises as the case study sample,summarizes their current situation in supply chain management and major existing problems in the industry.Next,this paper takes the concept of cross-border e-commerce import enterprise supply chain management performance as an indicator to measure the level of enterprise supply chain management.The article builds cross-border e-commerce import enterprises supply chain performance evaluation system based on the SCOR model and SCPR criterion,combines with the characteristics of import cross-border e-commerce.Then the paper uses factor analysis test to find out factors affecting the supply chain optimization of cross-border e-commerce import enterprises.In this process,the data is obtained by distributing electronic questionnaires and the questionnaire is designed on the basis of supply chain management performance evaluation system.The result shows that the procurement process,logistics process,after-sales process and the overall level of the enterprise supply chain are the main factors affecting the performance of the supply chain.In the following part,this paper combines the result of empirical research and proposes optimization from four aspects: First,optimizing supplier management and controlling the source of goods strictly;Second,inventing new logistics pattern and improving logistics guarantee mechanism;Third,increasing punishment,formulating special regulations to protect consumers' rights and strengthening international cooperation;Fourth,improving the information level of the supply chain and cultivating specialized person on the supply chain.Finally,it summarizes the contents described earlier,draws conclusion and considers the future research direction.The innovative points of this paper lie in research content and research method: cross-border e-commerce import supply chain is a new concept,and there are few researches in this field.This paper focuses on import cross-border e-commerce and research status of supply chain management,combines with case study,analyzes their existing problems,putting forward optimization suggestions;What's more,the paper uses supply chain management performance indicators as the standard to measure the level of supply chain management optimization,combines with factor analysis to find out factors affecting the supply chain optimization of cross-border e-commerce import enterprises.