Research On The Development Strategy Of Green Printing In J Company

With the rapid development of China's economy, the pollution of the ecological environment has become more and more serious, and the country is more and more important to the environmental protection. Green printing has become the trend and trend of the development of the industry, and will be promoted and implemented in more printing enterprises. At the same time, the standard of green printing and system construction will also be more accurate in place. The printing industry will improve and introduce a wider range of green printing standards and green printing evaluation system, will be more attractive to the standard construction and system certification. The government to strengthen supervision and environmental protection efforts, eliminate backward production capacity at the same time,the policy of green printing to increase, the implementation of green printing enterprises to give greater policy supportIn this paper, we first review the basic theory of strategic management; followed by the use of PEST analysis and five forces analysis model tool, for the strategic elements of J printing enterprises, enterprise development of the external environment, industry competition environment and internal environment were comprehensive study, clear green printing of printing enterprises develop the important role of green strategy. By using the SWOT analysis method, the development goal, the business strategy direction and the concrete implementation strategy of the J enterprise green strategy are put forward. For J enterprises,the current development of green strategy is to adapt to the development of the times, not only can reflect the sense of social responsibility of J enterprises, but also can achieve a new profit model J enterprise transformation and even the transformation and upgrading of J enterprises.The research conclusions of this paper can provide reference for printing enterprises to explore the future development mode, and also help to provide some reference for morerelevant enterprises to develop a reasonable development strategy in the new round of green economy era.