Research On The Development Strategy Of Tobacco Printing And Packaging Enterprises

Under the traditional economic system of our country,the development mode of tobacco printing and packaging enterprises is relatively simple.However,with the developing of the market reform,the reform of the tobacco printing and packaging enterprises brings the vitality to the enterprise but the pressure as well.Firstly,affected by the political and economic environment at home and abroad,the development of tobacco industry is declining.Secondly,the continuous technology breakthrough and popularization of the e-cigarette bring great threat to the traditional tobacco market and therefor to the survival of tobacco printing and packaging enterprises.Thirdly,most of the tobacco printing and packaging enterprises in the system are highly dependent on the parent business.Under the new development trend of the industry,These companies need to explore new development approaches.Therefore,facing the pressure of market competition,the tobacco printing and packaging enterprises must optimize the development strategy and to implement.In this paper,with the literature analyzing,case analyzing,quantitative analyzing etc.and taking the Fujian Xin Investment Management Group co.,LTD for example to expound the research background,research significance and the theoretical basis.And introduces the overview of the Xinye investment management group co.,LTD.This paper combining with the studying of the human resource and brand influence overall analyses the exterior and interior circumstances of the enterprises in such aspect as following:the development of the political,economic,society and technology of the tobacco printing and packaging enterprises,and the profitability,solvency,operation capability,cash flow and business ability.At last,based on the analysis above this paper proposes the suggestion that Fujian Xinye Investment Management Group co.,LTD should take the SO strategy.That means it should take the advantage of the internal resources and external environment to formulate growth development strategy according to the market expectation.And should develop the policy to improve the service quality and to shape the high-end brand,optimize the product structure,reduce the purchasing cost by economic of scale,and provide the assurances in terms of business capital,policy,human resource etc.And then the author makes the conclusion.