The Status,Risks And Countermeasures Of Commercial Banks Participating In Investment Banking Business

Since China's reform and opening up,especially in the 21st century,China's economy has entered a stage of rapid development,the entiere industrial structure has undergone earth-shaking changes.In the process of rapid development,more and more enterprises need Banks to provide financial advisory services,enterprise listing,merger and reorganization and other investment banking businesses.In addition,for the development of commercial Banks,because of the RMB interest rate marketization process,how to maintain the traditional commercial banks under the new situation?Investment ba nking can provide professional financial services to customers and provide personalized and diversified products according to the actual needs of financial customers.For China's commercial Banks,their advantage is that they can accurately grasp China's overall macroeconomic policies,have numerous outlets,abundant capital and a large number of customers,and through learning and learning from the experience of foreign investment banking business,thus forming the competitiveness of the investment banking business of commercial Banks.In this paper,commercial Banks investment banking operations as the research key,selected the Industrial Bank A branch as the research object,analyzing investment bank development status and existing problems,and found the investment banking expanded rapidly,but the risk and uncertainty are increasing.In order to make the investment banking business develop faster and better,this paper first analyzed the overall financial environment for Chinese commercial banks to carry out investment banking business,and analyzed the current development status of investment banking business in Industrial Bank A branch.Secondly,the paper analyzed the problems existing in the process of investment banking business development,and pointed out that exist problems such as insufficient product innovation ability,insufficient sales and promotion of financial products,low proportion of investment banking business income in total income and slow progress of investment and financing business.Finally,combining with the investment bank business development practice,the author put forward to develop new operations,such as strengthening with external linkage,increasing the benefit of the linkage and establish ing professional talent reserve mode.