Research On Development And Strategy Of Investment Banking Business In M Bank

In recent years,with the acceleration of interest rate marketization and the process of financial disintermediation,China's financial industry has increasingly intensified cross-border competition.In order to cope with the market changes,commercial banks have implemented mixed operation and constantly innovating the types of financial services.And cross market,the good innovation of investment banking services for the business structure of domestic commercial banks to provide an ideal path,will usher in a broad space for development.M bank is a national shareholding commercial bank with relatively high degree of marketization.It has a deep understanding of the operational pressure caused by the change of external environment.The investment banking business has become the key transformation and development business since 2006.However,because of the constant changes in the domestic economic environment and the impact of its own operating conditions,the investment bank of M bank has been faced with many challenges in the process of the development of investment banking,and it is still in the primary stage of development.The effective solution of these problems will help promote the development of M bank's whole line business.Based on the related theories of investment banking,this paper integrates the relevant literature at home and abroad,according to the current situation of the bank's own development,uses comparative research and data analysis to find the existing problems of the current bank's investment banking business,and analyzes the causes of the problems,and makes an effective solution to the problems.Decide the countermeasures.Based on the above research background and ideas,this research begins with the following four aspects: first,introduce the related concepts,theories,domestic and foreign research status of investment banks;second,introduce the overall situation of M banks and explain their current investment banking business development,and use the SWTO analysis method to carry out the research.Analysis;third,according to the analysis of M bank investment bank business analysis,we put forward that the development process mainly includes four problems: customer resources,product competitiveness,risk management,team building,and discuss the reasons for these problems.Fourth,put forward innovative products,change management ideas in combination with the original cause of the problem.In order to cultivate high quality talents,strengthen risk management and build linkage mechanism,five countermeasures can be used to promote the development of M bank's investment banking business,and can also be used as a reference for other similar banks.