| The impact of climate warming on people's normal lives has been increasingly aggravated,and many countries have issued relevant carbon emission reduction policies.Carbon trading is currently one of the most widely used carbon regulations in the world.The implementation of carbon trading changes the cost structure of carbon-emitting companies,directly affecting the company's operational decisions.As consumers' low-carbon awareness gradually increases,more and more consumers are paying attention to the carbon footprint in their products.The carbon footprint is the total amount of carbon emissions from the beginning of raw materials to the consumption and recycling of products.Therefore,the carbon emissions of a single company directly affect the decision-making and performance of upstream and downstream companies in the supply chain.In the Internet environment,more and more companies adopt online and offline dual-channel sales model,which provides new opportunities for low-carbon consumption.However,the increase of sales channels will inevitably lead to competition among channels,and the strength of channel competition will also affect carbon emission companies' decision-making in emission reduction and production and operation decision-making in the supply chain.The market is not static,and unexpected events may lead to market demand disturbances,including disturbances in the scale of potential market demand and alternative disruptions between channels,leading to mismatch of demand and supply.The disturbance of market demand has a significant impact on the company's decision-making and performance.In addition,according to studies in psychology,experimental economics,and behavioral economics,policy makers are not completely selfish.Policy makers often have social preferences,focusing on their own material benefits,but also on the material benefits of the partners.The existence of social preference changes the utility function of enterprise decision-making,directly affecting the enterprise's decision-making and performance.Based on the above background,this paper mainly studies the following issues:First,based on a review of existing literature,a game model was established between a single manufacturer and a single retailer with both online and offline sales channels.The channel has enterprise decision-making and performance in the service competition;analyzes the low-carbon awareness of consumers,the level of service competition among channels,and the influence of social preferences on corporate decision-making and performance.The study found that when the market is stable,the emission reduction levels of manufacturers are affected by consumers' low-carbon awareness,social preferences,and service competition between online and offline channels;consumers' low-carbon awareness and social preferences affect manufacturers' emission reduction levels.The impact is positive,and the servicecompetition among channels has a negative impact on the emission reduction level of manufacturers.Secondly,on the basis of the above-mentioned two-channel supply chain game model,the company's decision-making behavior when considering the market potential demand and the inter-channel service competition disturbance,the enterprise's decision-making and performance in the three situations of supply exceeding demand,supply and demand balance and supply in short supply,And the impact of disruptions on business decisions and performance.The study found that the greater the market demand disruption,the higher the emission reduction level of the manufacturer and the service level of the retailer;and the greater the disruption of service competition between channels,the lower the emission reduction level of the manufacturer and the service level of the retailer.In addition,this study confirms that consumers' low-carbon awareness,social preferences,service competition among channels,and market disruption also have a large impact on the performance of companies. |
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