Research On The Business Model Of Zhoushan Aquatic Products Smart Store Based On "New Retail"

With the information age,mobile Internet technologies with innovative technologies such as cloud computing and big data provide new opportunities for e-commerce development.Consumers can not only buy the products they want without leaving home,but also the offline personalized service brings consumers an unprecedented experience.Aquatic products have been well received by consumers because of their rich nutritional value,and the consumption patterns of new consumer groups have become increasingly personalized and diversified.Faced with new consumer demands,many traditional aquatic products physical retail stores are gradually getting into trouble,and some even face the risk of bankruptcy.However,the �new retail� model with deep integration of online and offline provides a new path for retailing aquatic products,and the reform of the retail business model for aquatic products is imminent."Notice of the Zhoushan Municipal People's Government Office on Printing and Distributing Zhoushan City's Action Plan for Promoting the Wholesale and Retail Industry Renovation(2018-2022)" proposes the construction of retail model innovation projects in the main tasks,and fosters "new retail" demonstration enterprises,by 2022,Cultivate 5smart stores with high intelligence and good customer experience.The notice encourages the exploration of the business model of smart stores under �new retail� and provides a good policy environment for cultivating smart stores.Zhoushan is rich in fishery resources and is known as the �Chinese fishing capital�.It is rich in fishery resources.Exploring the business model of aquatic products smart stores is crucial to cultivating smart stores in Zhoushan and promoting the development of aquatic products retailing.In order to explore the business model of Zhoushan Aquatic Products Smart Store,this paper has integrated and reviewed the literature on aquatic products retail and smart stores based on the reference and reference to relevant literature and policy planning.By drawing on the advanced experience of the typical �new retail� smart stores in China,the SWOT analysis method was used to analyze the situation of Zhoushan cultivated aquatic products smart stores,and the feasibility and necessity of cultivating aquatic productssmart stores in Zhoushan were obtained.At the same time,combined with the �integration of supply chain� and omni-channel integration,the experience of economics is integrated into the business model of Zhoushan Aquatic Products Smart Store based on �new retail�.It is hoped that through theoretical research,it can provide reference for Zhoushan to cultivate aquatic products smart stores,and copy and promote them when conditions are ripe,so as to promote the development of Zhoushan fishery economy.