Research On Electronic Commerce Development Of Shatian Pomelo In Meizhou City

This study analyzed the e-commerce development process of Shatian pomelo in Meizhou,discussed the existing problems in the development process of Shatian pomelo in Meizhou,expanded the online sales channel for Shatian pomelo in Meizhou,provided theoretical guidance for its marketing and promotion,and promoted the reform of agricultural product supply side.Based on the actual situation of Shatian pomelo in Meizhou,this study explores the mode suitable for the development of e-commerce in Shatian pomelo in Meizhou on the basis of field investigation and analysis.In addition,through the analysis of its development status,literature analysis results and field research results,the problems in the development process of Shatian pomelo e-commerce were found.This paper adopts the field research method and literature research method to systematically analyze the e-commerce mode of Shatian pomelo in Meizhou,in order to find out the existing problems of Shatian pomelo in Meizhou.USES the case analysis and comparative analysis,at the same time to rest at home and abroad,produce electronic commerce for collection,analysis and comparison of the typical case,it is concluded that the similarities and differences,both sides confirmed Meizhou pomelo e-commerce development status,and find out the Meizhou pomelo electronic commerce development opportunities and constraints,and in view of the problems related Suggestions to promote the development of Meizhou pomelo e-commerce.Based on the combination of various research methods,this paper proposes the following Suggestions for the development of e-commerce of Shatian pomelo in Meizhou.First,strengthen the quality control and standardization of agricultural products,promote the progress of the standardization of agricultural products in meizhou,realize the large-scale production of agricultural products,drive the development of regional agricultural economy,maintain the order of market transactions,protect the rights and interests of consumers,and promote the faster and better development of the e-commerce market of agricultural products.The second is to improve the scale production of agricultural products and agricultural product brand construction.To further strengthen pomelo brand development in meizhou characteristic high-quality fruits and vegetables in the competition,with the brand effect to broaden more markets for agricultural products,with high quality to promote the development of e-commerce pomelo,through the constant improvement of the operating parts and clasped and continue to improve the brand influence of pomelo,so as to promote the development of meizhou pomelo e-commerce;Third,strengthen the construction of agricultural products logistics distribution system,including infrastructure construction of transportation and information network,infrastructure construction of storage and distribution centers,improve and apply the logistics technology and transport equipment infrastructure construction in logistics distribution;Fourth,fully mobilize government functions,implement relevant subsidy policies,increase support to leading enterprises of shatian pomelo,and set up agricultural product information network platform to promote the development of e-commerce of agricultural products.In addition,it is necessary to establish the supervision department of agricultural products e-commerce and actively guide and train agricultural products e-commerce talents.Finally,we should strengthen the training and introduction of rural e-commerce talents,such as improving farmers' understanding of e-commerce and guiding farmers' active participation.Pay attention to the farmer e-commerce training,cultivate the rural e-commerce talent;The development of university and other professional education,to guide e-commerce businessmen to return home to start businesses,employment.