Exploration Of The Integrated Development Of Flower And Tree Industry And Tourism Industry In Jiangdu District

Jiangdu district of Yangzhou city is known as "the hometown of Chinese flowers and trees" in the flower-tree industry.It is also one of the birthplaces of the Yangpai bonsai.Jiangdu's Dinghuo,Caowang,Shuanggou and other flowers and plants enjoy high popularity and reputation both at home and abroad.However,the flower-tree industry in Jiangdu needs to be upgraded and transformed urgently,because of the low level of planting varieties,few specifications and the inperfact relevant industry chain which includes brand promotion,sales network,product processing,scientific research and development.The combination of flower-tree industry and tourism industry forms a new flower-tree eco-tourism industry pattern,which belongs to the category of agricultural eco-tourism.By using the method of literature analysis,comparative analysis and on-the-pot investigation,this paper analyzes the present situation of the integration of flowers and tree industry and tourism industry in Jangdu District.Basically,industry integration is still in its infancy,there are some main problems:1)The degree of industrial integration and expansion is insufficient,the merging format is superficial,and the level of eco-tourism development is low,so it stays in sightseeing agricultural eco-tourism.2)Tourism facilities are lagging behind."Eating,living,traveling,shopping and entertainment" can hardly match eco-tourism.3)Product integration homogenization is obvious,differentiation is not enough,creativity lacks originality.4)There are many policy constraints and insufficient financial support.5)Institutional mechanisms are not sound and multiple management is chaotic.6)Lack of awareness of brand innovation and low identifiability.Through the analysis of competition and cooperation with other "flower and tree town"and surrounding urban areas in Jiangdu District,the flower and tree industry in Jiangdu District should dig deep into its own cultural resources,seek the development direction of differentiation and individuation with the "flower and tree town" around the province,and actively carry out strategic cooperation with the surrounding "flower and tree town" tourism blocks.Focusing on their own industry characteristics and the humanities culture mining and speeding up the development of strengthening ecological tourism.In order to integrate the flower and wood industry into the tourism industry in Jiangdu,the emphasis should also be put on the theme of flower and wood characteristics,creating one or two boutique flower and wood tourism products,and actively integrating into the key line of Yangzhou tourism.The countermeasures for the integration of flowers and trees and tourism in Jiangdu district are as follows:1)Optimizing the industrial structure,cultivate technical talents,promote technological innovation,strengthen support,and promoting the transformation and upgrading of flowers and trees industry.2)Integrating catering resources,standardizing the hotel market,improving the navigation system,developing featured products,strengthening and improving the tourism industry chain.3)The cooperation between agriculture and tourism departments,the infiltration of flowers and trees and tourism,the superposition of flowers and trees and tourism brands,the combination of Rural Revitalization and flower and tree tourism,promote the integration of flower and tree and tourism industry.The development strategies of eco-tourism in Jiangdu District are as follows:1)Determining the eco-tourism industry based on flower and wood industry,featuring flower and tree culture and taking the flower and tree tourism as the route,taking the opportunity of building the Jianghuai Eco-corridor,adhering to the concept of Eco-economy and sustainable development,integrating Yangzhou and Jiangdu tourism planning,integrating Yangzhou tourism,radiating to promote the transformation and upgrading of the surrounding comprehensive industry.2)Excavating flower and tree culture deeply,guiding the integration of other industries and culture,enriching tourism experience activities and experience content,and actively extending the development of agricultural processing,scientific,technological research,trade logistics and often associated with other related industries,focusing on product design and development 3)Paying attention to the coordination between tourism development and ecological environment protection,and realizing the sustainable development of Jiangdu's tourism industry.4)Improving the operation management mechanism and the quality of supporting facilities.5)Establishing the brand of flower and wood tourism,strengthenig marketing skills and enhancing the popularity of flower and wood tourism.