Study On The Integration And Development Of Tea Industry And Tourism Industry In Mingshan District Of Ya'an

According to written records,since the early Tang Dynasty,Mengdingshan has been planting tea.With its unique climate and long planting history,the famous mountain areas have become an important tea producing area in China,and tea planting area,brand value and other fields are in the forefront of the country.In recent years,Mingshan District has followed the decision-making and deployment of the CPC Central Committee and the State Council,firmly clinging to the theme of "tea" and vigorously carried out the exploration and practice of the interaction and integration of tea industry and tourism industry,and achieved great results in the integration of leisure agriculture and rural tourism with "tea" as the core.It has played an important role in promoting rural revitalization,increasing farmers' income and local economic development.At the same time,putting the integration development of tea industry and tourism industry in the famous mountain areas into the analysis and comparison of the whole country and the whole province,we find that the tea tourism infrastructure,brand efficiency,service level and other aspects in the famous mountain areas are still in the initial stage,and with the whole province agricultural tourism,rural tourism,leisure tourism and other good places to do a greater job.The gap.Based on this,aiming at the theme of how to further promote the integration of tea industry and tourism industry in famous mountain areas,this paper introduces in detail the research results of the integration of agricultural tourism and tea tourism in different regions by means of theoretical research and empirical analysis,and objectively analyzes the tea industry,tourism industry and tea tourism in famous mountain areas.After the characteristics of the development of industrial integration,and the potential advantages and obstacles that affect the development of tea tourism industry integration in famous mountain areas,the paper puts forward the path and Countermeasures to promote the development of tea tourism integration.Through the analysis and research,this paper holds that: first,the famous mountain areas have done a lot of positive exploration in promoting the integration of tea tourism industry,tea tourism integration results have been preliminarily shown,for the next step to promote the deep integration and leapfrog development laid a good foundation.Secondly,there are still some obstacles in the development of tea tourism industry integration in famous mountain areas,such as low level of industrial integration,short chain,fierce external competition and so on.Based on the above judgment,this paper suggests that the famous mountain areas should focus on promoting the integration of tea tourism industry resources,technology,market and function,through focusing on the construction of tea tourism scenic spots,cultivation of tea tourism format,promotion of tea cultural charm,brand building of tea tourism,and service capacity to promote the famous mountain tea tourism.We will accelerate the development of interactive development,integration and development.