Research On Individual Behavior Synergy Mechanism In The Network Of Crowd Innovation

"Mass entrepreneurship and mass innovation" has become China's national strategy in recent years,which has attracted extensive attention from academia,the government and the general public.Mass innovation is redefined on the basis of open innovation.It is grassroots innovation and innovation for everyone that strangers can carry out innovation activities.Today,with the rapid development of the Internet,the sense of distance between people has been reduced,and strangers can cooperate quickly,so cooperation has the scale.Therefore,under the background of mass entrepreneurship,it is of practical significance for us to explore mechanisms to promote large-scale cooperation,which is conducive to the government to carry out a series of measures to promote mass entrepreneurship.In order to explore the behavior coordination mechanism,we first research what other scholars put forward to promote cooperation.Most of them pay more attention to reputation,which is more and more effective.Based on reputation,this paper will take the characteristics of mass innovion into the public goods game,and establish the mathematical model with the surrounding neighbors maximum utility as a principle of stratege updates.We use MATLAB simulation software to analyze the influence of reputation,the scale of mass innovation and cooperation type on the evolution of cooperation.The results show that reputation can promote cooperation,but different reputation parameters have different effects.The larger the synergistic factor,the higher the reputation heterogeneity factor and the smaller the reputation critical threshold are,the easier it is to promote the evolution of cooperation.The former changes individual strategy choice by influencing potential benefits;The latter two change it by influencing individual utility through influencing reputation.The law of the scale of mass innovation's effect on cooperation is inconsistent.On the contrary,larger and smaller the scale of mass innovation is more likely to promote group cooperation than medium scale.Combined with the effect of reputation,it is concluded that the critical threshold of reputation plays a significant role in the case of high synergy factor and large scale of mass innovation.The changes of cooperation degree types under different network scales are further explored.With the increase of scale of mass innovation,the proportion of defectors increases continuously,and the cooperation intention distribution is more uniform under small-scale,while the cooperation intention is lower under large-scale.It can be seen from the research results of this paper that reputation mechanism plays a role in large-scale group cooperation.In addition,according to the influence of cooperative group parameters of different scales,the evolution rules of cooperative intention under different scales are also different.Therefore,when the government and enterprises promote mass innovation,they can change variables appropriately to achieve better cooperation effect.