Study On The Influencing Factors The Brand Building Of Agricultural Products Of Farmer's Professional Cooperative In Shuozhou City

With the increasing maturity of our country's agricultural modernization technology,The pattern of supply and demand of agricultural products has gradually changed,Which relied from on quantity to on quality and efficiency.At present,with the increasingly fierce market competition,constructing brand of agricultural products has become the important methods to deal with the market competition.Since the promulgation of the law of specialized farmer cooperatives in China,the production and management of farmers' professional cooperatives have been gradually standardization,And the comprehensive level also have been greatly improved,which has played a strong driving role and demonstration effect.At present,through continuous efforts and exploration,the scale of farmers' professional cooperation in Shuozhou City are getting bigger and bigger,which benefit more and more farmers and the cooperative construction has achieved remarkable result.However,there are still some problems such as unbalanced regional development,uneven standardization,large benefit gap and so on,It is still a big deal for improving the role of farmers' professional cooperatives.Therefore the brand construction is of great significance to farmers' professional cooperatives.Through visiting relevant government departments in Shuozhou City and a part of farmers,professional cooperatives,this paper analyzes factors which impact the farmers' professional cooperatives brand construction by using SPSS software and the binary logistic regression model,thus it is conclude that the key factors that affect farmers'professional cooperatives brand construction.