Research On Influencing Factors Of Farmers' Participation In Farmers' Professional Cooperatives In Huangshi

The fragility of the small-scale peasant economy has prompted the emergence of a new type of business entity for farmers' professional cooperatives.In recent years,with the great attention of the central and local governments,the development of cooperatives has once again improved the quality of growth.The Huangshi Municipal Government has closely followed the pace of national strategy and actively introduced various policy measures to promote the development of local cooperatives.At present,although the development of farmers' professional cooperatives in Huangshi has achieved great results,in the course of its development,the significant problem of low participation of farmers in farmers' cooperatives has seriously hindered the sustainable development of cooperatives.Firstly,the study focuses on the practical problem of farmers' low participation in farmers' professional cooperatives.Using the theory of transaction costs?collective action theory?participatory development theory?and planning behavior theory,the authors constructed the willingness of farmers in Huangshi to participate in farmer cooperatives.The theoretical framework of influencing factors.Secondly,it analyzes the current status and problems of the development of farmers' professional cooperatives in Huangshi.By designing questionnaires and adopting a stratified sampling survey,288 valid questionnaires are collected.Again,the study uses binary logistic models and margins.The combination of utility analysis and empirical analysis of the factors affecting the willingness of farmers in Huangshi to participate in cooperatives;the final conclusions are as follows:First,farmers in Huangshi are not willing to participate in cooperatives as a whole.Second,factors such as age,education level,breeding/cultivation experience,farmers' understanding of the role of cooperatives,awareness of cooperatives' product quality,government propaganda,and market price fluctuations have a significant positive impact on farmers' willingness.Factors such as health status and awareness of the role of cooperative sales help have a significant negative impact on farmers' willingness.Factors such as the gender of the farmer,the family business situation,the land management area,the influence of relatives and friends and the surrounding people's participation in the cooperative have no significant relationship with the farmers' willingness.Further,the marginal effect analysis method is used to explore the influence degree of different factors on the farmers' willingness.The research finds that the farmers' understanding of the role of cooperatives has the greatest promotion effect on the farmers' willingness to participate in the society,and the farmers' perception of the role of cooperative sales assistance has the greatest negative impact on farmers' willingness to participate in society.Based on the above research conclusions,this paper proposes the following targeted countermeasures:based on the government level:first,give full play to the government's propaganda and guidance role,and enhance the willingness of farmers;second,give play to the government's assessment and talent support role,and enhance farmers' confidence.Based on the cooperative level: First,cooperatives need to strengthen their own propaganda to enhance farmers' awareness of cooperatives.Second,implement the important role of optimizing cooperatives in improving product quality,improve the cooperative sales and operation mechanism,protect farmers' income,and enhance farmers' willingness.Based on the level of farmers:farmers should give full play to their initiative,actively improve their scientific and cultural literacy,actively learn and enhance their understanding of cooperatives.increase their understanding of cooperatives,and effectively promote their willingness to participate.