User Experience Of Gamification In Tourism APP

The user experience of the Internet product is beginning to be raised to a new level when Steven Jobs showed the glide unlock to world at iphone.The study of gamification design started only seven years ago after the 2011 TED "gamification changes the world" presentation.Times change,the human has never been as mobile Internet era such a mass,high strength products rely on the Internet.So far,a large number of design and product talents have been invested in the Internet industry,so that in a few years,the old era of software and hardware products with function as the core demand and tool design idea changed into the new product era with user demand as the core demand and user experience as the design idea.Gamification,as one of the most extreme direction of user experience in mobile user interface usability,appears in the product's new and old phases.However,the existing gamification design lacks the gamification element system and cannot evaluate the influence of gamification element on user experience.Therefore,this paper first designed several gaming and non-gaming tourism APP experimental prototypes and conducted multiple eye tracking experiments.At the same time,a specific empirical study was conducted on the subjects through the pre-post questionnaire,in an attempt to find out the gamification design elements influencing users' use of tourism mobile apps through the eye tracking difference test and the specific empirical study.Finally,this paper analyzes the possible reasons that several representative gamification elements affect user experience in tourism apps,in order to provide help for the theoretical foundation construction of gamification elements and provide Suggestions and countermeasures for gamification design of APP developers.