Impact Of "O2O" Profit Model On The Value Of Enterprise

After the global economic crisis, Internet technology developed rapidly and the technology of mobile network innovated constantly, which led to the rapid prototyping of “Internet plus "enterprises. Various forms of "O2O" model industries have risen rapidly as well. However, how the "O2O" enterprises with the background of risk investment and financing make profits? How to improve the enterprises’ own values after the heavy investment and grabbed market share by a variety of marketing means? They are the difficulties in research.Therefore, the model of the "O2O" business, the profit model of "Internet plus" and enterprise value were briefly introduced. The enterprise profit model and value model based on O2 O were build according to Value Net Theory, the theory of Two-Sided Market, Metcalfe’s Law and the theory of shared economic business model. Value analysis and valuation analysis of Didi Taxi were also introduced. Value flow of the profit model was given by the driving force and inscapes of value net model. It also summarized the operation theories and profit points of advertising profits, capital operation profits, basic business profits, cooperative profits and other profit models.Analysis showed that O2 O enterprises such as Didi Taxi were mainly based on users and they were operated under the integration of a profit model which contains advertising, financing, basic business, capital operation, big data support and cooperation of government and enterprises and many other channels. In this mode of operation, the enterprise’s profitability, growth ability, asset value and market environment and many other aspects have been enhanced. Therefore it enhanced the enterprise value. Analysis of Didi Taxi profit model on enterprise value provides an effective way to increase the value of enterprises in the field of O2 O.