Research On The Competency Model Of Customer Managers In Small And Micro Enterprises Of Bank S Shenzhen Branch

In order to promote the high-quality development of the domestic economy,the Central Government and the State Council have attached great importance to the financing difficulties and financing problems of small and micro enterprises,and gradually introduced a series of policies related to"Inclusive Finance".As a large state-owned commercial bank,Bank S has risen to its strategic level to support the development of small and micro enterprises.However,due to the long-standing"big customer"thinking,customer managers of Bank S Shenzhen Branch are not competent for the credit business requirements of small and micro enterprises.The traditional human resource management model has been unable to meet the needs of business development.Bank S Shenzhen Branch urgently needs a systematic and effective human resource management model for customer managers.The purpose of this study is to provide ideas for S Bank by discussing the competence of customer managers for small and micro enterprises.This study introduces the definition of Competency,its model and both domestic and international research status of Competency.The characteristics of small and micro enterprises are also presented.On the basis of theoretical research,combined with the characteristics of small and micro enterprise customer managers'work,the competency model of Bank S Shenzhen Branch's customer managers for small and micro enterprises is constructed.In this study,methods like literature analysis,job analysis,expert review,questionnaire survey are used to extract the initial competency characteristics of customer managers for small and micro enterprises.Through project analysis and exploratory factor analysis,the final content structure of the competency model are determined.On this basis,this study evaluates the model through behavioral event interviews,concludes the characteristics of excellent competency and qualified competency,and carries out reliability and validity analysis.The main conclusion and contribution of this study is to propose a competency model of Bank S Shenzhen Branch's customer managers for small and micro enterprises.The model consists of 12 competency characteristics,which can be classified into 4 dimensions.The model conforms to the three principles of bank operation.Based on the model,this study also puts forward some suggestions to improve the human resource management system of Bank S Shenzhen Branch.Based on the small and micro enterprises customer managers competency model,the personnel selection of Bank S Shenzhen Branch will be more objective.The training system will be more targeted,and the training effect can be quantitatively evaluated more easily,which will have a more positive impact on the future performance of employees.By introducing the evaluation of competency performance,performance appraisal can be made more scientific;the competency that a customer manager needs to improve can be found in time,and the effectiveness of performance coaching can be improved.The introduction of the competency level performance coefficient can make the salary distribution more reasonable.