Study On Tourism Development Of Yuyuan Ancient Villages In Jinhua

China is scattered with numerous ancient villages.Although these ancient villages have gone through historical precipitation,time changes and even baptism of wars,they still leave a large number of material and cultural heritage.These heritages have high historical,scientific,aesthetic and humanistic values.However,due to their remote location,traffic congestion and other reasons,the economic situation of these ancient villages is relatively backward.How to promote the development of ancient villages,save the decline of ancient villages,improve the quality of life of ancient village residents and the well-being of villagers has become the most concerned thing at present.Yuyuan village,which locates in Jinhua,is one of the most important ancient villages in Zhejiang province.It has won the honorary titles of national relic protection unit,national first batch of historic and cultural villages,Chinese folk culture villages and so on.However,while the tourism industry of Yuyuan village is developing rapidly,some problems inevitably arise.The significance of this research is to make Yuyuan village more effectively protected and developed by analyzing the current situation of Yuyuan village.This paper mainly consists of five chapters:preface,text and conclusion.The foreword introduces the research background,research purpose,research methods,and the current research status of ancient village tourism development at home and abroad.The second chapter gives an overview of ancient villages,clarifying the concept,types,characteristics and goals of tourism development of ancient villages.The third chapter analyzes the strengths and weaknesses of Yuyuan village tourism development at the present stage,as well as the opportunities and threats of future development through the application of SWOT model.Chapter four puts forward countermeasures and suggestions for the development of Yuyuan village based on the analysis results,mainly from the aspects of environment,culture,residents’participation,government access and joint development.Chapter five summarizes the research content of this paper,and points out the deficiency of the research and the prospect in future.