A Study On Tourism Development Of Fotang Ancient Town In Yiwu City,Zhejiang Province

In recent years,with the rapid development of China's economy,the annual increase of residents' income,the gradual improvement of per capita consumption level,and the adjustment of statutory holidays,Chinese residents pay more and more attention to the surrounding environment.In the 1990 s,with its unique simple charm,unique architectural style and profound cultural heritage,the ancient town has become a new tourist market with unique charm,and the tourism of the ancient town has gradually entered people's vision.The ancient town has become a special tourist destination,which represents a new direction of tourism market development.Ancient town tourism has become a hotspot in the field of tourism.To realize the friendly development of tourism environment in ancient town is not only the objective need of social and economic development of ancient town,but also an important guarantee to ensure the sustainable development of tourism and promote social harmony,comprehensive and sustainable development.However,some ancient town managers urgently want to maximize the resources and wealth of the ancient town,and the related problems such as the excessive carrying capacity of the ancient town scenic spots and the increasingly serious environmental pollution in the area under the jurisdiction of the ancient town caused by the tourism development of the ancient town follow,warning that the development of the ancient town is about to enter a recession period.Based on the grey theory and life cycle theory of tourist destination,combined with tourism marketing and statistics,this paper formulates corresponding statistical indicators,obtains first-hand reliable data through field research and questionnaire survey,and then makes an analysis and Research on tourist attributes,spatial and temporal structure and market expansion of tourist source market in Fotang ancient town scenic spot of Yiwu,Zhejiang Province.Based on the original data of the number of tourists and tourism income of Fotang ancient town scenic spot in Yiwu,Zhejiang,from2009 to 2018,the paper predicts the number of tourists and tourism income of the ancient town scenic spot in 2019-2023.Finally,combined with the forecast data,it studies the development strategy of the ancient town tourism from the aspects of tourism spatial planning,project matching and marketing management.For opinion managers,accurate prediction can be based on changes in visitor rules,rational allocation of tourism resources and regional distribution to reduce a lot of unnecessary waste in tourism.More importantly,it can also enhance the economic feasibility and social reputation brought by tourism.Secondly,for tourists,according to future passenger flow,they can plan to achieve reasonable traffic allocation and improve travel experience on time line.Finally,the service industry is in a panoramic area(hotels,hotels,etc.).According to the number of tourists and tourism income in recent years,we can estimate the future tourism income and tourism number in advance.We can make relevant industry adjustmentsand make the rational use of resources.