| In recent years,China has gradually shown its status as a great power in the international market,with a higher degree of compatibility with the international market,and the process of integration is also accelerating further.Along with the opportunity,all industries are also facing great challenges.In the financial industry,China’s state-owned banks once occupied a place in China’s history,experienced a series of joint-stock reform,the emergence of commercial banks,foreign banks injected or even the impact of internet finance,can be described as riddled with difficulties.At present,state-owned commercial banks are faced with the biggest problem is the decrease of employee satisfaction,they can not retain talent for enterprises and this is an incalculable loss.Therefore,how to comprehensively analyze the problem of employee satisfaction and actively put forward countermeasures,which has an important practical significance for improving employee satisfaction of state-owned banks and even for the sustainable and healthy development of the whole banking industry.Bank of China DQ branch is a branch of the established state-owned commercial banks in the DQ region,which lasted 34 years and has done financial services for 3 million DQ people over the decades.However,in recent years,the development process of Bank of China DQ Branch has faced great challenges,especially the decrease of employee satisfaction.The decline of employee satisfaction will lead to a variety of problems: the decline of employees’ enthusiasm for work,the lack of cohesion of employees,the lack of core competitiveness of enterprises,and even the phenomenon of employee turnover.Guided by the theory of employee satisfaction,this paper uses four investigation methods: Literature research method,questionnaire survey method,in-depth interview method and induction method to find out the root causes of staff turnover in DQ branch of Bank of China,including low salary,difficult career promotion,ocial status continues to decline,limited development of industry,single working mode and so on.At the same time,putting forward management countermeasures and suggestions: first change compensation and benefits standards,second,open career promotion channels for excellent employees,facing the change of industry status actively,accelerate enterprise transformation,adjust working mode and so on.Hope with the above countermeasures to improve the bank of China,DQ employee satisfaction,to promote the bank of China,DQ steadily forward. |
