Research On The Development Strategy Of Shanghai XL Optoelectronic Corporation Limited

In the development of night economy,the strong coexistence with light and environment leads to a new form of public perception and vision,which in turn promotes the emergence and development of many such enterprises.However,in recent years,the increasingly heavy economic burden brought by the complex international and domestic environment has also brought great challenges to many small and medium-sized landscape lighting enterprises.If they want to benefit from policy changes,they must adjust their development strategies in time and actively respond to changes and changes in the competitive environment.In recent years,high paid technology operators specializing in landscape lighting design,development and sales have emerged in the field of landscape lighting,resulting in intensified competition among various industries.In order to maintain this industry,it is necessary to change the development strategy of companies that are more suitable for buying landscape paintings.This paper summarizes the strategic management of enterprises,combined with the current situation of Shanghai,uses pest landscape theory to confirm it from the aspects of policy,economic factors,social factors and macroeconomic factors,and uses Porter’s five forces’ enterprise stage competitiveness;On the other hand,we try to classify the internal environment of the company.Secondly,the SWOT matrix is used to select the Shanghai XL Optoelectronic Corporation Limited.Finally,in order to ensure the long-term development of the company,we must formulate practical plans to provide guarantee for the effective implementation of the company’s development strategy.Through the in-depth study of the development strategy of Shanghai XL Optoelectronic Corporation Limited,this paper believes that it is necessary to implement the corresponding implementation strategy for the future development of the enterprise from the four angles of improving the level of talent management,promoting product upgrading,strengthening brand image construction and opening up the breadth of the customer market,and providing guarantee for the future development of the enterprise from the three angles of capital investment guarantee,intellectual property protection and corporate culture concept guarantee.At the same time,the enterprise case in this article is based on the current stage of social development status put forward,in the face of the actual difficulties in the development of the landscape lighting industry under the impact of the new crown epidemic and the development background of the national "Made in China 2025",the data and materials understood are the latest information in recent years,which may have certain reference significance for the development of the landscape lighting industry and have certain innovation.