Research On Profit Model Of Entity Retail In New Retail Situation

Retail,as the main purchase form of consumers,accounts for a large proportion of the total sales of commodities.Judging from the current development,the growth of total retail sales of social consumer goods has driven the growth of gross national product to a great extent.Therefore,the healthy development of retail trade is of vital importance.With the continuous development of Internet technology,it has become a consensus that the rise of e-commerce has impacted the physical retail industry,and the trend of new retail is unstoppable.Profit is an important standard to measure an enterprise's operating results.Changing the profit model focusing on profit factors at the right time becomes the key for an enterprise to win.Therefore,it is extremely urgent to discuss the appropriate profit model for physical retail in the new retail environment.Traditional e-commerce companies have been making new attempts continuously.In order to solve the problem of how traditional physical retailers transform their profit model,this paper studies the profit model of physical retail under the new retail environment,and further achieves the goal of promoting the healthy development of retail and economy through research.By using the method of literature analysis,this paper combed the literature on profit model and new retail,and got a comprehensive understanding of relevant theories.On this basis,studied the development,changes and characteristics of profit model of real retail,and found that real retail has certain advantages under the new retail environment,but at the same time,it cannot ignore the disadvantages of traditional real retail.At a critical time when opportunities and challenges coexist,how to foster strengths and avoid weaknesses and how to reproduce the brilliance of physical retail are the key.therefore,based on the traditional idea that physical retailers should change the existing profit model(hereinafter referred to as" Gome retail")as the research object,analyzes the five elements of its profit model from the general situation of the company,and through comparative analysis,Comparing the financial indicators covering the three stages of the traditional mode period,transition period and new mode period from 2009 to 2017,and comparing with its competitors,this paper combines qualitative and quantitative analysis to study the advantages and disadvantages of Gome's current retail profit model in the new retail environment,deeply explores the universal and representative key problems Gome's retail is facing at this stage,and finds out the root causes of the problems to seek solutions,thus providing new ideas for other entity retail enterprises to choose profit models.