Study On The System Dynamics Of Business Model Innovation In Logistics Enterprises

With the progress of economic globalization and the rapid development of science and technology,logistics business is booming,business model innovation as a source of power companies to achieve sustainable competitive advantage,more and more companies turn their attention to the logistics business model innovation to adapt to the intense The competitive environment,the study of the system dynamics of business model innovation is the theoretical and practical needs of the logistics enterprise business model innovation field.This paper adopts the method of normative research to study the system dynamics of logistics enterprise business model innovation.Based on the research of business model innovation related theory and its influencing factors,the logistics enterprise is taken as the research object,and the literature review method is used to summarize the power source of logistics enterprise business model innovation,which is divided into external power(market competition,technology innovation,consumption).The demand,market opportunities and policies)and internal dynamics(enterprise capabilities,service quality and corporate culture),using content analysis to extract the key driving force of logistics enterprise business model innovation is enterprise technology innovation.Using system dynamics theory,based on the relationship between enterprise technology innovation and logistics enterprise business model,define the boundary of logistics enterprise business model innovation system driven by enterprise technology innovation,and construct systematic causality diagram,system flow diagram and motivation Learn the equation.The Venusim simulation software is used to simulate the model.The results verify the dynamic effect of enterprise technology innovation on the business model innovation of logistics enterprises.Among them,the willingness of enterprise innovation has a significant positive impact on the business model innovation of logistics enterprises;The technological gap between foreign technology and enterprise technology has an impact on the business model of logistics enterprises,but the impact is small.