Research On The Path Of Technology Opportunity Identification Under The New Market Disruptive Innovation

With the increasing globalization of economy and the rapid development of science and technology,the competition among enterprises is becoming fierce.And more and more transnational corporations transfer the market to developing countries with high-performance products to occupy the dominant position in the market,which has become an important factor affecting the development of the large number of latecomer firms in China.Therefore,many firms being weak in technology and capital strength eagerly need scientific theories and methods to guide their development process.And the theory of new-market disruptive innovation can provide theoretical support for the leap-forward development of the latecomer firms through the unique market angle and technology development track.As an important component of technology innovation,the important prerequisite to realize new-market disruptive innovation is to identify the corresponding technology opportunities.However,most researches about the technology opportunity identification mainly focus on the development of the technology itself.And they neglect the uniqueness features of the market and the technology under the new-market disruptive innovation so that few of them integrate the demand of target market consumers into the process of identifying technology opportunities,making the technologies that follow the original path of development difficult to meet the diverse needs of consumers.Considering the shortcoming of the current researches,aiming to provide technology opportunities for potential market needs,this thesis explores how to acquire the corresponding technology opportunity based on the features of the new market disruptive innovation.And these opportunities can support relevant enterprises to carry out new market disruptive innovation activities.This thesis includes the following aspects:Firstly,by combing the extant research on the new-market disruptive innovation,this thesis makes a preliminary summary about the features of market and technology under the new-market disruptive innovation environment.And these features are used as a reference for mining and screening the demand of the target market and identification of the technology opportunity.Secondly,based on the introduction of the features about the market demand and technology of new-market disruptive innovation,combing the relevant theories of patent mining and element-varition innovation and method of rough number,this thesis constructs the technology opportunity identification path under the new-market disruptive innovation.According to the path,the technology opportunities for market demand can be acquired through three steps including market demand mining,technology factors extraction and opportunity identification.Thirdly,in order to verify the feasibility and rationality of the technology opportunity identification path under new-market disruptive innovation,this thesis takes the new energy vehicle as an example.Through the mining and screening of specific demand and the detailed analysis of patent data,this thesis acquires the technology opportunities for demand like safety,endurance capacity,riding comfort,lightweight,intelligence and convenience.The results show that the technology opportunity identification path facing new-market disruptive innovation is an effective technology opportunity identification method which considers the market demand features.According to this method,the enterprise can firstly mining the potential market demand,then use the demand as the basis of analyzing the patent information.Through this,the enterprise can make the technology be more conforming to the demand.In other words,the technology opportunity identification path can provide a reference for the latecomer firms to carry out new-market disruptive innovation.The contribution of this thesis is as follows: On the one hand,this thesis enriches the theoretical system of disruptive innovation and expands the research perspective of technology opportunity identification study,which integrates the demand into the process of technology opportunity identification from the market perspective.On the other hand,this thesis provides the method support for the latecomer firms to break down the market barrier,seize the market opportunity and reduce the cost of technology development,which is helpful to carry out the new-market disruptive innovation activities efficiently.