Research On The International Competitiveness Of Tourism Service Trade And Influential Factors Of Shaanxi Province

With the rapid development of economy and people's constant pursuit of quality of life,on the basis of the rapid development of modern technology and transportation,tourism industry has become a new growth point of global economic development.China's tourism industry has been around 30 years since its inception,but the tourism industry in various regions of China has gradually become the economic pillar industry in some regions.In recent years,with the rapid development of natural and human tourism resources in Shaanxi Province,foreign exchange income brought by inbound tourism for Shaanxi Province,as well as the increase of the number of tourists and countries of origin,tourism service trade has played an important role in the improvement of its GDP.However,compared with other major tourism provinces and strong tourism provinces in China,there are still many problems in tourism service trade in Shaanxi Province.For example,from the national point of view,the international market share of tourism service trade in Shaanxi Province is too small,the tourism infrastructure needs to be improved and constructed urgently,and the professionalism of tourism practitioners is low.These problems hinder the development of tourism service trade in Shaanxi Province.Therefore,in order to increase the income of inbound tourism,we should enhance the attraction of inbound tourism,enhance the added value of tourism service trade in Shaanxi Province,and make use of the advantages of resources to enhance competitiveness.Firstly,this paper evaluates the competitiveness of tourism service trade in Shaanxi Province,establishes the evaluation index system of the competitiveness of inbound tourism service trade in Shaanxi Province,deeply analyses the current situation and problems of tourism service trade in Shaanxi Province by using the statistics of Shaanxi Statistical Bureau on tourism,and then uses the four international competitions of IMS index,RCA index,export growth advantage index and export contribution rate.Quantitative indicators of competitiveness are used to analyze the competitiveness level of tourism service trade.This paper uses the "diamond model" proposed by Professor Porter to make an empirical study of the factors that affect the competitiveness of tourism service trade in Shaanxi Province,and makes a principal component analysis and factor analysis of the factors that influence the development of tourism service trade in Shaanxi Province.The empirical results show that the economic environment of tourism,such as travel agencies,star hotels and urbanization rate,has the most significant impact on tourism service trade in Shaanxi Province.Finally,according to the empirical results of the influencing factors,the paper puts forward countermeasures to enhance the international competitiveness of tourism service trade in Shaanxi Province,including increasing investment,accelerating the construction of infrastructure,strengthening the construction of tourism talents,continuously improving tourism,and strengthening policy support.