Analysis Of The International Competitiveness Of China's Tourism Service Trade And Its Influencing Factors

As a traditional industry of service trade,tourism have the advantages of low investment,high return and low pollution.Therefore,it has become the strategic focus of multinational economic development.Although it is a traditional service trade industry,tourism have many advantages to meet the current theme of green coordinated development.In recent years,it has provided no small impetus to the economic development of all countries.China's natural and humanistic scenic spots are ranked first in the world,but the international competition level of China's tourism service trade is not high,which is very inconsistent with the resource endowments in China.Therefore,in order to put forward substantial proposals for improving the international competitiveness of China's tourism service trade,the following aspects are studied in this paper.First of all,it sets forth the background,briefly describes the meaning,defines the concept,and briefly analyzes three economic theories supporting this article.Secondly,from two aspects of qualitative and quantitative,the present situation of the competitiveness of China's tourism service trade is analyzed.The international competitiveness of China's tourism service trade is measured by the traditional measure of international competitiveness.The international competitiveness of China's tourism service trade is ahead,the progress is great,but there is still a gap compared with the world tourism power.By comparing and analyzing the index of China and the other 9 countries and according to the average ranking method,the competitiveness of China's tourism service trade is accurately positioned.Then,based on four main factors and two auxiliary factors in Potter's theory,a suitable time series is selected as the representative for each factor,and the Cobb Douglas production function is quoted,and the influence factors are regarded as the input factor into the production function model.The export volume of tourism service trade represents the competitiveness of tourism service trade,which is interpreted as the explanatory variable.The domestic tourism income,the number of students in the universities and colleges,the number of travel agencies and the number of international aviation routes are used as the explanatory variables,and the regression analysis is carried out by Eviews software.The conclusion is that the supporting industry of tourism has the greatest impact to the international competitiveness of tourism service trade,followed by domestic demand and the smallest is human capital.Finally,based on the analysis of the previous article,this article will take three different strategic heights from the enterprise,the industry and the government,close the conclusion of the model,closely follow the changes of the times,and put forward some policy suggestions to improve the development of China'stourism service trade.