Study On Influencing Factors Of Low-carbon Consumption Behavior Of Hotel Customers In Harbin City

Catering and accommodation is the main business of the hotel,but it is also an important high-carbon business unit of the tourism industry.The report of the 19th national congress of the communist party of China put forward the concept of low-carbon and green development to develop an economic model conducive to environmental protection.Hotel low-carbon development model is not only the hotel industry to respond to the needs of environmental protection,but also to promote the sustainable development of China's tourism economy requirements.Hotel is the second largest carbon emission department in the tourism industry.The low-carbon development mode of hotel is extremely important for the sustainable development of tourism,which meets the national requirements for economic development.The development of the hotel low-carbon model needs the participation and support of the hotel customers,whose low-carbon consumption demand determines the low-carbon development of the hotel to a large extent.This paper takes the influencing factors of low-carbon consumption behavior of hotel customers in Harbin city as the research object,and constructs the research model of influencing factors of low-carbon consumption behavior of hotel customers in Harbin city through low-carbon economic theory,stakeholder theory and consumption behavior theory and combining the characteristics of low-carbon consumption behavior of hotel customers.The main content of this study is divided into three parts:In the first part,domestic and foreign literature are sorted out to analyze the influencing factors of low-carbon consumption behavior of hotel customers from the perspective of research theory,so as to construct the influencing factors model of low-carbon consumption behavior of hotel customers in Harbin.Through two aspects:sorting out the existing research data on low-carbon consumption,and summarizing the influencing factors of hotel customers'low-carbon consumption;Combining the individual characteristics of hotel customers and the characteristics of low-carbon consumption behavior to study the low-carbon consumption of hotel customers.The second part studies the influencing factors of low-carbon consumption behavior of hotel customers in Harbin through empirical research.First according to the existing research and the characteristics of the Harbin city hotel customers proposed hotel customers influence factors of low carbon consumer behavior variables of the specific item,then has earied on the preliminary survey,and measurement of each variable,eventually forming a formal questionnaire,after the formal research investigation,and the data processing,and the results are calculated in Harbin hotel customers the influence factors of low cai*bon consumption behavior and its effect.The third part summarizes the research conclusions and Suggestions.Conclusions include:low carbon consumption behavior cognition,environmental responsibility,low carbon living habits,low carbon consumption behavior attitude,hotel low carbon consumption environment,Gender,age?education level,monthly income level has a positive impact on customer low carbon consumption behavior.Based on the existing problems and status of low-carbon consumption of hotel customers and the effect of various influencing factors on low-carbon consumption behavior of customers,corresponding Suggestions are put forward.