Innovation Research Of Payment Model Of Export-oriented Cross-border E-commerce

In recent years,the booming development of cross-border e-commerce industry and strong support of Chinese government for cross-border e-commerce industry,have made the cross-border payment industry,as an important link of cross-border trade,also experience continuous development from single mode to diversified mode.With the export-oriented cross-border business expanding and new mode of cross-border payments constantly emerging,single cross-border payment mode already cannot satisfy the diversified requirements of export-oriented cross-border e-commerce seller.How to choose the cross-border payment mode? Which kind of cross-border payment mode should be chose? What are the specific factors affecting the options of cross-border payment mode? These problems are all should be solved for export-oriented cross-border.This paper first expounds the overall development of cross-border payments at home and abroad from a holistic perspective,and then analyzes the prevailing payment methods and usage preferences in various countries and regions of the world.By analyzing the current payment status of export-oriented cross-border e-commerce,this paper points out the problems faced by cross-border e-commerce in the selection of cross-border payment mode.Then take SF company as a case,give comparative analysis for different payment methods that used in the actual operation according to the company's business development mode,platform and the nature of its products,so as to sum up the influence factors of the selection of payment mode for the Chinese export-oriented cross-border e-commerce companies,including the detailed analysis of internal factors and external factors.Then analyze the innovative payment modes of the company one by one.Finally,through the case promotion and application analysis of SF company,it provides ideas for domestic export-oriented cross-border e-commerce companies of how to choose the payment modes.Thus come to the conclusion that the domestic cross-border e-commerce companies should analyze the current mainstream payment modes all over the world from a global perspective,and combine with the analysis of internal and external factors that affect the choice of payment modes in this paper,so as to choose the most suitable payment modes for their own.Then provide appropriate innovation to cross-border payment mode according to the trend of future development of payment mode,so as to increase pay conversion rate and promote the cross-border e-commerce business.