Current Situation Analysis And Strategy Research On The Agricultural Tourism Development Of Tianchang Town In Binhai County

At present,traditional consumption mode has not been able to satisfy the people's needs with the increasing people's income,tourism is the same.It's from the traditional sightseeing to open experience transformation,this form of tourism is now constantly by the consumer recognition.Meanwhile,economic development by agricultural tourism has also gradually become an important part of the rural economy.Agricultural tourism in foreign countries actually has been developed for the 180 years,but started later in our country,agricultural tourism gradually become is an important part of tourism through continuous improvement and development.Agricultural Tourism is a new pattern industry which combines modern agriculture and tourism,a new integrative tourism that takes rural ecological environment as its background and ecological agriculture and countryside culture as its resource basis.It is not merely to increase farmers' income or sightseeing for tourists,it is also a way to protect the environment.It is not only a simple way to develop agriculture,but also a way to combine discipline construction and agriculture tourism development with ecological agriculture construction.In some developed countries,the agricultural tourism has developed with relative standardization and comparative maturity.The popularization and market development level have also become relatively mature and the management force has been strengthened.However,China's agricultural development is still not mature and there is much space for development due to its large market as the market demand has promoted the development of tourism.However,China's agricultural tourism development is still not mature and there is much space for development due to its large market.This paper takes the agricultural tourism of Tianchang Town in Binhai County as the st udy object,analyzing and evaluating its development status.Tianchang Town has successfully built the "Million Birds Paradise Scenic Spot","Yellow River 's Old Course Ecological Grand View Garden",and other key tourist attractions.The market research analysis can giev a clear picture that the number of tourists in the tourism market in Tianchang Town is growing slowly,and the tourist staying time is generally shorter.The probability that tourists return is low,and the willingness of visitors to buy goods is not high.Tourists are most satisfied with service attitude of the workers in the scenic area,but it is generally believed that the traffic environment is bad and consumption price is high.Based on the SWOT analysis of agricultural tourism development in Tianchang Town,we can conclude that Tianchang Town has a beautiful natural environment,and natural resources and historic culture abound in gifts of nature.However,it still adopts the traditional way of the traditional agro-tourism.Therefore,it is unavoidable to have brought about limitations and drawbacks,such as low level of overall scale,relatively poor tourism project supporting facilities,poor brand awareness,shortage of industry talents,and weak marketing and publicity.Tianchang Town is facing the threats of ecological environment,land use conflict,and homogeneous competition.But at the same time,Tianchang Town is in the overlapping period of various policy opportunities,such as the comprehensive development of the old course of the Yellow River in Jiangsu province,comprehensive pilot of national new-type urbanization,and coastal development in Binhai County.In order to promote the good and rapid development of the agricultural tourism in Tianchang Town,Binhai County,it is suggested that Tianchang Town should strengthen planning and guidance in the future,focus on the planning of tourism products,and innovate the operation mode.We should also strengthen guarantee factors,such as reinforcement to funds,science and technology,and talents and attach importance to environmental protection,to create a dynamic development mechanism and favorable development environment for the sustainable development of agriculture tourism in Tianchang Town,Binhai County.