Research On The Marketing Organization Optimization Of H Company

With the further deepening of China’s reform and opening up,the trend of economic globalization has been further strengthened,and information technology has been further developed.More and more foreign-funded enterprises,including many international multinational companies,have flooded into the Chinese market.The operating environment of domestic enterprises has undergone tremendous changes,and market competition has become increasingly fierce.This has placed higher demands on all aspects of the enterprise,especially in terms of corporate innovation and marketing strategies.In this environment,if the company does not have good innovation ideas and marketing strategies,it is easy to be eliminated by the wave of the market.Enterprise innovation refers not only to product innovation,technology innovation,but also organizational innovation and management innovation.Organizational structure change is a concentrated expression of organizational innovation.It turns out that the traditional organizational structure has been unable to adapt to the changing business environment,which requires organizational change and innovation.In the increasingly fierce market competition,how to design an efficient organizational structure and improve the competitiveness of enterprises according to the actual situation has become a key topic of concern for many enterprises.Taking H company as a case,this paper first analyzes the background of the topic,the research status at home and abroad,the research content,research methods and technical routes,and then expounds the theory of marketing organization optimization.The third chapter analyzes the status quo and problems of marketing organization of H company.The fourth chapter puts forward the targeted suggestions for the problems in the third chapter.The fifth chapter mainly analyzes the marketing organization optimization guarantee of H company,and finally the research conclusions and prospects.As a benchmark enterprise of “Made in China 2025”,H Company also has a positive demonstration role for domestic manufacturing enterprises,and has certain guidance and reference significance for the optimization of laser enterprise marketing organization.