Study On Financial Strategy Optimization Of Nanning Sugar Industry

As the economic development becomes more and more intensive,the company needs to meet a more complex market environment in the development process.Nowadays,the company has become more and more aware of scientific management and precise decision-making,and financial strategy management as an important branch directly affects the company's sustainable development.A comprehensive financial strategy enables companies to better integrate resources and make them available.The transformation of the concept of mass consumption and the improvement of living standards have promoted the rapid development of the agricultural and sideline food industry.Among them,the sugar industry has developed rapidly as an important industry related to people's livelihood.However,in recent years,in the industry background of fluctuations in sugar prices,and the impact of cheap imported sugar and domestic sugarcane cultivation,the challenges facing the industry continue to increase.Nanning Sugar's “sweet” business has been tightened,looking for future development directions from the company's internal perspective and improving its management capabilities.This paper first studies the relevant financial strategy theory,and combines the financial strategy theory with the internal and external environment of the company as the entry point to find the relevant content of SWOT matrix analysis.Select macroeconomic environment and industrial distribution to comprehensively analyze its advantages,disadvantages,opportunities and risks.Secondly,use case analysis method to select Nanning Sugar Co.,Ltd.,a representative sugar industry,as the case object,select 2013 to 2017 related The financial data calculates the horizontal and vertical scales and the ordinate of the financial strategy matrix.It is found that the Nanning sugar industry matrix is positioned in the third quadrant in the past two years,which belongs to the value-reduced cash surplus state.Through the analysis of the current status of financial strategy,it is found that Nanning Sugar's financial strategy has narrow funding channels and prefers debt investment,financial levers play a negative role,lack of diversified investment portfolio,insufficient internal control,slow transformation and upgrading,etc.From a matrix perspective,design optimization ideas,specific to financing,investment and operational strategies.Through the optimization of the financial strategy of Nanning Sugar Industry,it seeks to provide some reference for the same type of companies with sugar industry as the main industry.