A Comparative Study Of Advertising Marketing Between China And Korea Under The Model Of O2O

With information and technology as the largest property,it is now classified as the market of the fourth industrial revolution.For the development of communication technology,it is developing on a worldwide scale.With the rapid development of the Internet,countries can conduct free economic activities,more and more enterprises across the world market for the purpose of economic activities.Under such circumstances,the most important factor determining the success of enterprise activities is whether or not the strategy for the target market has been formulated.There are three main aspects of research on advertising marketing of O2 O.First,the review and summary of the development process of O2 O advertising marketing;secondly,the thematic research on the O2 O advertising retail;thirdly,the main problems and Countermeasures of the O2 O advertising retail.Since 1990 s,with the popularity of computers,there has been the phenomenon of e-commerce.The further concept of O2 O is the marketing model defined only in 2010.Because the research time is relatively short,there is no in-depth study on the comparison of the strategies of oxygen dioxide between countries.With the growing trend of economic exchanges between China and Korea,in order to enable enterprises to enter the O2 O market more effectively,this study compares and analyses the two countries' O2 O market from various perspectives,and studies the similarities and differences.Moreover,in order to find out the causes of these similarities and differences,we have carried out economic,social and Political Studies on various external factors affecting the market of O2 O.In order to study more effectively,there are five research methods adopted in this paper.Firstly,various information about China and Korea's O2 O market is obtained through literature survey,and a comparative study is carried out by information research method.Secondly,through empirical research method to find out a variety of examples,to help understand and analyze the content of the paper.Thirdly,because the market of O2 O is marketed by external factors such as economy and policy,the method of interdisciplinary research is adopted.Finally,through the functional analysis method,we can understand how the O2 O model can meet the needs of more consumers.