Study On Regional Tourism Coordination Development In Fujian Province From The Perspective Of Social Network

Tourism industry has the characteristics of high relevance,strong driving force,high employment rate and so on.In 2012,Fujian provincial government formally put forward the cultivation of tourism industry as a new leading industry to promote the development of national economy.As an open and highly related industry,regional tourism cooperation is an important way to realize the sustainable development of regional tourism.Regional tourism cooperation is the inevitable requirement of tourism economic development under the new normal economy and the inevitable trend of tourism economic development to a certain stage.Based on stakeholder theory,regional division of labor theory,coordination theory and social network theory.,this paper studies the regional tourism coordination development mode in Fujian province by integrating the web crawler technology,statistical analysis method and social network analysis method.First,it collect collect regional tourism flow information in Fujian province using the web crawler technology to;and then analyzes the shortcomings of regional tourism cooperation in Fujian province based on the statistical analysis method and social network method.On this basis,the paper analyzes the driving force mechanism of regional tourism coordination in Fujian province from two aspects of-external driving force and internal driving force,and puts forward the path of regional tourism coordination development in Fujian province from six aspects of policy coordination,information coordination,product coordination,marketing coordination,brand coordination and factor coordination.